News Corp Australia will unveil new ways to connect brands with more Australians in the moments that matter at this year’s Come Together event, launching in Sydney on March 19.
Come Together is News Corp’s highly anticipated annual showcase of its capabilities, products, services and innovative client solutions to industry.
In 2019, Come Together will build on the momentum of last year’s successful format, with an imaginative and immersive experience, designed to inform, excite and inspire.
Hosted by executive chairman Michael Miller and chief operating officer, publishing, Damian Eales, the six-day Come Together spectacle is expected to attract more than 1000 senior advertising, marketing and media executives in Sydney and Melbourne. The event involves three unique sessions a day, over three days, in each city.
Mr Miller said: “Come Together will take our clients, partners, media buyers and creative agencies on a journey of discovery, sharing News Corp Australia’s innovation story and demonstrating how it will help them maximise results.
“With the increasing fragmentation of advertising and marketing options available in market, clients want a trusted, full-service partner to solve their marketing challenges with integrated and creative solutions that balance sales activations and brand building for long-term growth.
“At Come Together, clients will see just how we deliver to that brief, how we connect with 16 million Australians across 1600 audience segments, to engage one-to-one.”
Mr Eales said: “Every client we talk to is laser-focused on their customer journeys and experiences. They’re continuously searching for creative and innovative ways to connect with niche audiences at scale.
“We have the know-how and the capability to change brand perception, strengthen brand engagement and convert consideration to purchase.”
“Clients will be surprised and inspired when they join the journey at Come Together 2019.”
News Corp Australia senior executives in attendance at Come Together 2019 include: Lou Barrett, managing director national sales; Nicholas Gray, managing director of The Australian, NSW and Prestige titles; Julian Delany, managing director of News DNA; Michael Wilkins, managing director of sport, wagering and gaming; Fiona Nilsson, lifestyle director; Neil Robinson, managing director digital solutions; Edwina McCann, editorial director ofVogue Australia, Vogue Living and GQ Australia; and Ricky Chanana, managing director ANZ of Unruly.
For more details about Come Together 2019, visit www.newscorpaustralia.com/ct19/