Unruly helps launch IAB Transparency FAQs
At Unruly we understand the importance of transparency in online advertising and are on a mission to bring this back to our industry.
The IAB are on a similar mission and have just launched a new initiative in the UK on transparency.
They have asked some of the industries leading companies twenty questions to shine a light on the digital supply chain and in turn, help buyers understand where they get the most value when buying online advertising.
We’re excited to announce that Unruly is one of the first ten founding companies to complete the Transparency FAQs, and be truly open about how our business works and where we add value in the chain!