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Unruly reaches the Gold Standard

The UK branch of the IAB has confirmed that Unruly has qualified for Gold Standard Certification.

Nearly 70 companies are fully certified for the IAB UK Gold Standard. By qualifying for certification they have committed to:

1. Reduce ad fraud through the implementation of, or by demonstrating support for, the IAB Tech Lab’s ads.txt initiative. Ads.txt allows domain owners to list who is authorised to sell their inventory, preventing the selling of spoofed or fake inventory.

2. Increase brand safety by becoming certified signatories to the JICWEBS Digital Trading Standards Group (DTSG) Brand Safety Principles (for current non-signatories) or by continuing to have their policies and processes independently verified (for current signatories).

3. Improve the digital advertising experience for consumers by adhering to the IAB Tech Lab’s LEAN Principles and the standards set by the Coalition for Better Ads.

Full certification is a two stage process. Prior to certification, Unruly had Registered Gold Standard status.

Learn more about Unruly’s brand safety and anti-fraud credentials here.