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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Viral Review: Robbie ‘Maddo’ Maddison Lives Up To His Nickname In DC Shoes Viral

    DC Shoes: Robbie Madison’s ‘Pipe Dream’ Rating: 9/10 DC Shoes is a brand that knows more than a little about making a splash in world of online video advertising. For several years, the extreme clothing brand sat at the helm of Ken Block’s ‘Gymkhana’ spots, an unconventional and wildly popular series whose entries number among some of the most-shared online ads of all time. With potentially the most successful video advertising franchise of all time under your belt, where else is there for DC Shoes to go?

  • Gorgeous Stars And Trips In Cars: 6 Branded Vines You Should Watch Right Now

    Now that Vine is playing a larger role in marketers’ content strategies, grabbing viewer attention in the first few seconds has never been more important. In this cut-throat world of snack-sized media, content remains king. However, it’s not always easy to stand apart from the competition. So if you were wondering which advertisers are coming out on top, we’ve got you covered.

  • Unruly Waves Goodbye To Unruly Viral Video Chart Website After Almost A Decade

    For almost a decade now, the Unruly Viral Video Chart has been the definitive source for video sharing data around the globe. It was the first engine to track video shares and to rank videos by virality or social buzz rather than simply counting views. Soon after launch, Will.i.Am referred to the Unruly Viral Video Chart as the Billboard Hot 100 of its generation, which we thought was pretty darned cool. Since we launched it back in 2006, the “VVC” – as we’ve come to know it – has tracked the most exciting, hilarious and ground-breaking online videos of all time. From keyboard-playing cats to Halloween brats, Harlem Shakes to hoverboard fakes  – the VVC has seen them all.

  • Hoverboards And Soccer Lords: 5 Ads You Should Watch Right Now

    Real-life hoverboards and surfing waves on dirt bikes. We cannot contain our excitement – thank you, Adland! But which are the must-see ads over the last seven days? Well, after a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.

  • The Most Shared Ads Of July 2015: Baby Poos And Doggy Blues

    This article originally appeared in Contagious. There’s nothing like an unseasonably warm British summer to make every activity feel like exercise. Waiting for the bus? If the sun’s shining, it’s probably exercise. Staff meeting? If you’re sitting outside, it’s probably exercise. Drinking frosty ciders in the park while considering playing Ultimate Frisbee? Definitely exercise.

  • P&G Dominates List Of Most Shared Olympic Ads Of All Time

    If Olympic gold medals were handed out to brands, P&G would be at the top of the podium. To celebrate the 2016 Olympics in Rio being just one year away today, video ad tech company Unruly has compiled a list of the top 10 most shared Olympic ads of all time. And with three videos in the chart, including the first two spots, it’s P&G which leads the way.

  • Street Cred And Seeing Red: 6 Branded Vines You Should Watch Right Now

    Now that Vine is playing a larger role in marketers’ content strategies, grabbing viewer attention in the first few seconds is key. In this cut-throat world of snack-sized media, content remains king. However, it’s not always easy to stand apart from the competition. So if you were wondering which advertisers are coming out on top, we’ve got you covered.

  • Wrecking Balls And Duty Calls: 5 Ads You Should Watch Right Now

    A man shaves off his beard, TV companies makes us eat grass and Lexus makes us dream of being Marty McFly. It’s just another crazy week in Adland, but which are the must-see ads over the last seven days? Well, after a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.