The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Gadget Plans And Waiting Room Bans: 5 Ads You Should Watch Right Now
After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch. In this week’s round-up we have a pop star surprising two unsuspecting fans, a waiting room that lets you mull over big decisions, and a gadget history timeline from Samsung. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!
Media Maven Of The Month: Q&A With Optimedia’s Felicia Mei
From the rise of adblocking to sound-off ads, the advertising industry is changing at a rapid rate. But how are people within the industry embracing the latest ad trends? We decided to get the opinions of our friends, colleagues and clients to see how they are embracing the latest changes to AdLand.
#TheStartupShow: Skilling Up For Success From London & NYC
Unruly’s series #TheStartupShow was back with a bang this week as Unruly co-CEO Sarah Wood spoke to an expert panel from London and New York about how tech start-ups can skill up for success. The show runs on live streaming app Blab, in which Unruly co-founder Sarah chats with startups, entrepreneurs and academics about some of the challenges of setting up your own business.
7 Steps To Surviving Your Entrepreneurial Journey
My trusty Converse trainers have been taking me places ever since I was a student. Whether I’m racing from the school gate to the office in the mornings, running up and down stairs at Unruly HQ or racking up the air miles travelling between Unruly’s offices in Asia, America and Europe, my All Stars have been with me on the journey every step of the way.
Unruly Announced As A Finalist In 2016 British Media Awards’ ‘Ad Tech Provider Of The Year’ Category
Unruly has today been announced as a finalist at one of the biggest UK award shows on the media calendar. We have been shortlisted in the ‘Ad Tech Provider of the Year‘ category at the British Media Awards for UnrulyX – the first mobile video exchange to guarantee the viewability of premium video impressions bought via RTB.
Unruly Co-Founder Voted Among UK’s Biggest Champions Of Fellow Entrepreneurs
Unruly co-founder Sarah Wood has been named on a list of entrepreneurs who do the most to give back to the next generation of business owners. The Maserati 100 – compiled by the Centre for Entrepreneurs, in partnership with luxury car maker Maserati and published in yesterday’s The Sunday Times – features the 100 people voted the country’s biggest champions of their fellow entrepreneurs.
Piano Keys And Robbery Flees: 5 Ads You Should Watch Right Now
After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch. In this week’s round-up we have a 60-second horror film, a piano that only plays one note, zero gravity music videos and some very fresh breath. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!
Unruly Co-CEOs Named Among Coolest People In The UK Tech Industry
Unruly co-CEOs Scott Button and Sarah Wood are among the 10 coolest people in the UK tech industry. But don’t just take our word for it – that’s according to Business Insider. The popular business, entertainment and technology news website sorted through the UK’s leading tech figures. And Unruly’s co-CEOs were ranked 10th on a list which includes Tech City’s Gerard Grech, serial entrepreneur Sherry Coutu, Sir Martin Sorrell, Baroness Joanna Shields and Eileen Burbidge.
Unruly’s Future Video Manifesto: How Publishers Can Beat The Ad Blockers
Trust in advertising is at all-time low. When we ran our recent Future Video Survey, we found that 97% of internet users don’t have complete trust in advertising, while half don’t have any trust in advertising at all. Some of the main causes of this was that two-thirds (63%) of viewers find it creepy when ads follow them around the internet, while 61% are annoyed and put off a brand when they are forced to watch ads. So it is any wonder that consumers are turning to ad blockers, with 90% of the people we surveyed admitting they would consider using ad blocking software in the future?
