Piano Keys And Robbery Flees: 5 Ads You Should Watch Right Now
After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch.
In this week’s round-up we have a 60-second horror film, a piano that only plays one note, zero gravity music videos and some very fresh breath. So without further ado, here is our weekly round-up of the five ads you should watch right now.
Enjoy and have a great weekend!
While we’re sure Mercedes doesn’t condone art theft, their new ad certainly paints them as the ultimate getaway car. During the ad, detectives speculate over what type of Mercedes enabled the thieves to flee the scene, allowing the car brand to cleverly tie in several of its models.
U.S chewing gum brand Dentyne has been lending a hand in the battle against bad breath for years. In this ad, they ask consumers to flaunt their fresh breath, even in enclosed spaces like a lift. Anyone who endures a morning commute with little to no personal space in transit will understand the pleasure of being free from any ambiguous smells.
Chevrolet manages to keep our nerves on edge with a familiar ‘haunted house’ scenario in its latest ad for the Chevy Malibu. However, as this is an ad rather than an actual horror movie, the ending is a little less familiar.
Android’s ‘Be Together, Not the Same’ campaign has been a real hit, with ‘Friends Furever’ recently crowned as the most shared ad of all time. In its latest ad, the tech company tries something different, featuring an expert pianist playing two pianos. Each piano has 88 keys, however, one has been re-engineered so that it only plays one note – a great metaphor for promoting individuality.
1. S7 Airlines
Since 2009’s blockbuster, ‘Here It Goes Again’, pop group OK Go have revolutionised the once-majestic art of the music video and turned the form into a series of viral hits. Even if you would probably struggle to hum an OK Go song, you have almost certainly seen one of their videos. Is it any surprise that brands can’t wait to work with them?
Having explored all manner of ambitious and frankly mad concepts through their work, their latest video ‘Upside Down & Inside Out’, made in conjunction with Russian airline S7 Airlines, is easily their most far-reaching effort. In this case, ‘far-reaching’ means literally stratospheric, as the band perform a ridiculously complex dance number while floating in zero gravity. You read that right. Having exhausted the terrestrial possibilities of the music video, OK Go has literally shot themselves into space.