The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Video Player-Ad Interface Definition (VPAID) – What Is It? And How Does It Work?
Earlier this year Google announced that Flash videos would no longer run through its DoubleClick suite of products. This has meant more and more attention is being paid to the VPAID spec, as advertisers and publishers seek alternatives that can offer both interactivity and increased transparency. So this week we’re looking at exactly what VPAID (aka Video Player-Ad Interface Definition) is, how it works, and weighing up some of the pros and cons.
Watch Unruly Home Host The World’s First-Ever Hologram Phone Call
From science-fiction to science-fact, the Unruly Home Show is all about the latest connected home tech and devices. This week we hosted the world’s first-ever 3D holographic phone call, thanks to our friends at DoubleMe, and brought to life the dream of Star Wars fans around the world.
Case Study: How Nielsen DAR PMPs Can Supercharge Your CPG Campaign
At Unruly we know only too well that great content will only get you so far and that targeted distribution is the key to online video success. That’s why we’re so proud of our suite of targeting tools, including our Nielsen Digital Ad Ratings (DAR) marketplaces, which allow advertisers to be 100% confident that their ad is reaching the right people. This was the case with a CPG baby brand we worked with earlier this year, which saw great success using DAR to monitor and optimise its campaign.
Beats By Dre & Conor McGregor Get Dedicated: 5 Ads You Should Watch Right Now
Every week Unruly scours the web for the best and brightest bits of video advertising, and collects them in this handy list so you can catch up on anything you missed before the weekend! This week’s selection is particularly diverse – featuring ads from Activision, Cisco, Boots, The Telegraph and Beats By Dre.
10 dmexco 2017 Sessions You Can’t Afford To Miss
dmexco 2017 is less than two weeks away. But with more than 570 international speakers and over 250 hours of events across 15 stages, how do you know what’s worth seeing? The line-up for this year’s conference in Cologne, Germany, is certainly impressive, with numerous CEOs and CMOs of leading international companies such as Nestlé, P&G, Unilever, Microsoft and more discussing the latest marketing and advertising trends.
McDonald’s Falls In Love & Edeka Starts A Fire: 5 Ads You Should Watch Right Now
At Unruly we’re passionate about great video – that’s why every week we hunt for the latest and greatest bits of creative from around the world and present the best ones here for your viewing pleasure. This week’s batch includes brand new ads from Finnish Vodka brand Finlandia and Edeka, as well as a surprisingly hypnotic ad from Citroen.
What Are Video Ad-Serving Template (VAST) Tags And Wrappers? Let’s Break It Down
This week we’re taking a look at the complexities of VAST technology and how multiple wrappers can operate within a chain from video file to ad file. There are additional complications that can make this process more challenging, including when creatives get served with a VPAID wrapper, but for now, we’ll start with the basics.
Double Singapore Success As Unruly Win Two Spark Awards
Unruly is celebrating after walking away with two accolades at the Spark Awards in Singapore. The Unruly team picked up silver awards in both the “Best Programmatic Media Solution” and “Best Engagement Strategy” categories.
Always Shows Us How To Fail And Adidas Teams Up With Man United: 5 Ads You Should Watch Right Now
Every week Unruly scours the web for the best bits of creative from the past seven days. We then gather them all up into one handy list so you can catch up on anything you missed before the weekend. This week’s batch of ads includes spots from United Colours of Benetton, adidas and Secret Escapes.
