Every week Unruly scours the web for the best bits of creative from the past seven days. We then gather them all up into one handy list so you can catch up on anything you missed before the weekend.
This week’s batch of ads includes spots from United Colours of Benetton, adidas and Secret Escapes.
Elsewhere on the list is a funny spot from Indonesian brand FiberCreme and the latest ad in Always’ popular “Like A Girl” campaign.
So without further ado, enjoy!
5. FiberCreme – Let’s Be Friends
Let’s face it, the world would be a better place if there was more cheesecake in it. One of the great inventions of our times, it’s simply delicious. The only problem is that too much cheesecake is (apparently) bad for you, and that eating cheesecake every day will make you fat.
Well, FiberCreme, a newcomer in the Indonesian food industry, has come up with the answer. In its latest ad campaign, it tries to sway consumers to rekindle their bad relationships with delicious but unhealthy dishes (and beverages) with the message of “let’s be friends again”.
Sounds like a great idea to me. But then this ad had me at ‘cheesecake’.
4. Always – Like A Girl
Now, failure is something I am used to in my life. It seems not a day passes without some notable failure. But before you get your hankies out – don’t worry. It’s fine, I’m used to it, and it really doesn’t bother me anymore. Failure and I are old friends.
But, while I have become accustomed to the sharp twinge of failure, not everyone is so comfortable. In fact, the fear of failure can have a profound, paralysing effect on people’s lives. It’s something Always tackles head-on in the latest ad from its popular “Like A Girl” campaign.
It shows that young girls, in particular, suffer from this fear of failure, with 80% of girls saying that pressure to be perfect drives this fear of failure. The ad tries to show that there is nothing wrong with failing at something, and you learn more in failure than in success – which makes me the wisest man alive.
3. Secret Escapes – I Shouldn’t Be Here
Being captured by pirates, almost eaten by wolves and spending time in jail for a crime you did not commit – such harrowing stories are hardly the stuff of comedy gold.
But for its first work for Secret Escapes, the members-only service that sells discounted luxury hotel accommodations and travel packages, Droga5 London’s at least tries to see the funny side of some bad situations.
The bold new campaign is comprised of three ads, each featuring strangers telling their traumatic tales to fellow guests, starting with the words, “I should not be here”. Let’s just say, the response they get is not what they expected.
2. adidas – Here To Create
After years of being left behind by their Premier League rivals, Manchester United finally have a squad capable of challenging for the title again.
And this new-found belief and confidence at Old Trafford clearly resonates in adidas’ latest ad campaign, which uses bold graphics and puppets (yes, puppets) to get its message across.
1. United Colours of Benetton – #UnitedByFaith
To be honest, with so much bad news around at the moment, we can all do with a pick-me-up.
So I really suggest you watch Benetton’s heart-warming and inspiring new ad campaign, created to mark India’s Independence Day.
It tells the story of Nooral Hasan, a Muslim living in India who gave up part of his house to help rebuild an abandoned old Hindu temple.
Worth a watch!