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10 dmexco 2017 Sessions You Can’t Afford To Miss

dmexco 2017 is less than two weeks away. But with more than 570 international speakers and over 250 hours of events across 15 stages, how do you know what’s worth seeing?

The line-up for this year’s conference in Cologne, Germany, is certainly impressive, with numerous CEOs and CMOs of leading international companies such as Nestlé, P&G, Unilever, Microsoft and more discussing the latest marketing and advertising trends.

At Unruly we know it can be hard to plan your time and make the most of everything that conferences have to offer. So to help, we’ve created a list of the 10 sessions you can’t miss at dmexco 2017.



1. Sir Martin Sorrell In Conversation With Jack Dorsey

Wednesday, 13 September, 11:05-11:35 @ Congress Hall

Sir Martin Sorrell and Twitter’s Jack Dorsey continue their conversation from the previous year, discussing their vision of a brand new technology-driven world and Twitter’s role within it.


2. From Founder To Big Business: Leading Transformation In The Digital Age

Wednesday, 13 September, 11:55-12:25 @ Experience Hall

Unruly CEO Sarah Wood, Tim Ringel, from Reprise Media, and About You’s Tarek Muller explore the critical elements needed to transform a business in the Digital Age, focusing on the need to immerse yourself in the start-up culture of agility and innovation.


3. The Future At Home

Wednesday, 13 September, 15:10-15:40 @ Experience Hall

How will the way you relax, cook, sleep or raise a family change by 2020? Find out in this interactive panel session from Unruly, featuring our Futurist Simon Gosling alongside Meabh Quoirin, Co-Founder and CEO of Foresight Factory, Donald Shepherd, Marketing Director from BEKO, and Head of New Technology and Innovation at Dixons Carphone, Dave Ward.


4. A Transformational Roadmap For Brand Building

Wednesday, 13 September, 18:05-18:30 @ Congress Hall

In this keynote, P&G’s Chief Brand Officer Marc Pritchard shares a transformational roadmap for brand building through digital technology. Definitely not one to miss!


5. The Wake-Up Call

Thursday, 14 September, 10:00-10:25 @ Congress Hall

Start day 2 of dmexco 2017 with a bang with this conversation between drummer and founding member of The Police, David Copeland, and Oath’s Digital Prophet, David Shing. It’s guaranteed to be unlike anything else at the conference.


6. From Digital Transformation To Innovation

Thursday, 14 September, 11:30 – 11:55 @ Congress Hall

Digital transformation is the hot topic at this year’s conference, so why not join Visa’s Chris Curtain and Jean-Marc Pailhol, from Allianz, as they discuss the challenges of innovation and disruption within traditional industries.


7. Global Media Masterminds: Brand Media Challenges Ahead

Thursday, 14 September, 13:20 – 13:45 @ Debate Hall

Join P&G’s Global Head of Media Gerry D’Angelo, charged with making Marc Pritchard’s call for more transparency a reality, and Mastercard’s Ben Jankowski for an open conversation about the future of global media and marketing strategies.


8. The Age Of Diversity, Equality And Opportunities

Thursday, 14 September, 13:50 -14:25 @ Congress Hall

This frank discussion with leaders from Medialink, Deloitte, Time Warner, Unilever and IKEA, promises to challenge misconceptions and reveal why equality is not a nice-to-have, but a must-have.


9. Is Mobile Everything? Blurring Boundaries vs Channel Specific Thinking

Thursday, 14 September, 13:50 -14:30 @Debate Hall

This conversation between business leaders from Omnicom, Publicis and more will tackle cross-channel strategy, and whether the mobile boom means marketers should emphasise their specific differences.


10. The Digital Advertising Supply Chain Revolution

Thursday, 14 September, 15:40 – 16:15 @ Debate Hall

As conversations around transparency in the digital media supply chain grow, this discussion promises to be an no-holds-barred examination of the biggest threat the digital industry faces. The panel includes programmatic leaders from IAB Tech Lab, Index Exchange, The Daily Telegraph and The Trade Desk.