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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Five Social Video Facts About The Super Bowl That Every Brand Manager Needs To Know

    So your brand has forked out over $4million on a 30-second Super Bowl spot. You’ve picked a great slot, TV numbers are predicted to smash last year’s audience of 11.3 million, and everyone in the marketing team is confident the ad will be the talk of the Monday office water-cooler. But is this enough to justify such a huge budget? After all, while the passive viewing figures of the Super Bowl on network TV look impressive at first glance, the real meat of the campaign response happens online, where conversations and social sharing turn the spark of popularity into an online phenomenon.

  • 13 Social Video Predictions For 2013

    Goodbye 2012 – it’s been emotional. Bring on 2013! There is no doubt that 2012 was an incredible year for social video. The type of videos people share is a powerful indicator of global sentiment, and in 2012 emotions certainly ran high, as viewers swept aside their cynicism to be moved to tears by P&G, inspired by human endeavour and outraged by atrocities in Africa. But as we bid farewell to 2012, it’s time to look forward to the next 12 months. So what can we expect in 2013? What significant social video trends will emerge? Well, here are Unruly’s predictions for 2013:

  • Which Brands Made The Best Feelgood Ads Of The Year?

    Can an advert really make you feel all warm and fuzzy inside? You know the sort: clips which make you smile, bring the odd tear to the eye, make you feel inspired or restore your faith in humanity. We certainly think so – and to prove it, we have come up with the 10 best examples from 2012.  In fact, the only problem we had was chopping the list down to just 10. That’s because 2012, of all the years, is the one that has seen these commercials dominate the Unruly Viral Video Chart. And with good reason. Recent research from the Ehrenberg Institute of Marketing Science, based at the University of South Australia, has found that the most successful video ads are those which elicit the strongest positive emotional responses. According

  • Gangnam Style Breaks 1 Billion Views

    It was the unlikely music hit of 2012, a mix of comedy video and incomprehensible k-pop. Now Gangnam Style has twirled its imaginary lasso and reeled in a record, trotting an imaginary horse all the way past 1 billion views. The South Korean track, sung by tuxedo-sporting Psy, has been inescapable online. Appearing time and again as one of the most-parodied music videos on the web, the original track has become the first video in internet history to surpass one billion views.

  • Lab Life: Researcher Gives Brands Top Tips On What Kind Of Video Content Drives Sharing, Length And Branding (Video)

    In the latest Lab Life, Andy Scofield talks to social video researcher Dr Karen Nelson-Field about her pioneering work Dr Karen Nelson-Field has been studying the psychology of advertising, figuring out what makes viewers transform into sharers. Her work at The Ehrenberg Bass Institute, at the University of South Australia, has put complex psychological theory to work on the web’s most popular videos. Working closely with Unruly for over two years, Nelson-Field’s work has helped advertisers around the world to better understand online audiences and the power of creating emotionally engaging content.

  • Laughing Their Way To The Top: The Brands That Made Us Laugh In 2012

    Want to get consumers sharing your video? Want your commercial to be at the top of the Unruly Viral Video Chart? Well, it’s simple: Make ‘em laugh. That’s according to a recent study carried out by the Ehrenberg-Bass Institute of Marketing Science, based in South Australia, who we recently collaborated with on our white paper on the automotive industry to find out which emotions are most likely to drive social video success.

  • Top 5 Social Video Trends Of 2012

    It has been a momentous year for social video advertising. The last 12 months have seen the hottest trend in digital advertising reach heights usually reserved for Austrian space-jumpers. The type of videos people share is a powerful indicator of global sentiment, and in 2012 emotions certainly ran high, as viewers swept aside their cynicism to be moved to tears by P&G, inspired by human endeavour and outraged by atrocities in Africa. But how has social video advertising changed in 2012? Well, using data collected by the Unruly Viral Video Chart, here are some of the significant trends:

  • What Brands Can Learn From The Success Of Kony

    As 2012 nears its end, Unruly has looked back over the year’s most shared social video ads, with one clip standing out as a clear winner. Moving, memorable and controversial, Kony 2012 was the online phenomenon of 2012. At an epic 30 minutes in length and telling a horrific tale of child soldiers and intense suffering, Kony 2012 seems like an unlikely champion. However, despite its traumatic content, Kony 2012 is a master class for advertisers, showing just how to combine compelling content with a cross-platform distribution plan to reach and engage a global audience.

  • McCann Melbourne Makes A Killing At The Top Of The Global Ads Chart For November

    John Lewis, Melbourne Metro And Red Bull Among Most Shared Ads. November was a dangerous month on the Unruly Global Ads Chart. Snowmen risked life and limb on dangerous quests, extreme sportsmen threw themselves in harm’s way and a gang of cartoon critters were horrifically mangled as a warning to others. The latest Unruly/Ehrenberg-Bass research suggests online audiences are most likely to share videos which put a smile on their face and a spring in their step. So, it might seem a little odd that the most popular ad of last month focuses on cute creatures suffering painful deaths. But, despite its premise, safety message-cum-music-video Dumb Ways To Die is a funny, warm and cute video (think Tom & Jerry) that gets its point across clearly, thanks largely to a