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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Samsung Mobile Is The Number One Handset Brand In Social Video Advertising

    Samsung is not only the talk of this week’s Mobile World Congress – it’s also the number one handset brand in social video advertising. The annual trade conference may have just kicked off, but already the South Korean giant is dominating the headlines, thanks to its recently-unveiled enormous mobile-tablet hybrid, the Galaxy Note 8.0, and the upcoming flagship phone, the Galaxy S4.

  • Super Bowl 47 Car Ads – The Post-Game Reckoning (W/Videos)

    Writes Steve Davies, of auto blog Skiddmark. Most people if asked would say they weren’t interested in car ads, although perhaps what they really mean is they don’t ‘like’ car ads, because there’s a huge difference between the two. I’d agree, most car ads amount to lame attempts by brands and agencies who don’t understand an automotive audience, trying to convince us their latest Turbo GT is like sex on wheels, when in fact watching it is like the time your Dad tried serving Sunday lunch – Gangnam Style.

  • Budweiser Is Most Shared Social Video Brand Of Super Bowl 2013

    Budweiser is the most shared social video brand of Super Bowl 2013. According to data compiled by the Unruly Viral Video Chart, the beer brand’s video ads attracted the most shares across the social web*. Driven by the runaway success of ‘Brotherhood’ – the 14th most shared ad of all time – Budweiser attracted 2,087,488 shares, 434,250 shares ahead of Ram Trucks, in second spot. The CPG brand’s success breaks Volkswagen’s social video dominance at the Super Bowl. The German autos manufacturer was easily the most shared brand in Super Bowls 2011 and 2012, but dropped down to fifth in 2013.

  • Super Bowl 2013: What Makes A Champion Super Bowl Social Video Ad?

    The power to harness social momentum is nothing new – from pre-industrial word-of-mouth to modern day advertising campaigns, our desire to process and pass on socially-relevant information is the same thing that fuels contagious communication. For brands looking to get ahead of their rivals around the Super Bowl,  this power has never been more valuable. But at a time in which we’re generating content faster than we can absorb it, there’s one medium that stands head and shoulders above the crowd – video.

  • Lab Life: UK Director Of Twitter Discusses Vine, Marketing Strategies And The Funniest Kebab House In Dalston

    Unruly recently launched of City Unrulyversity, the world’s first free pop-up university. To help cut the ribbon on the venture – a collaboration between Unruly, City University and Cass Business School – Twitter’s Bruce Daisley came in to Unruly HQ to discuss the future of social advertising. As Director of Twitter’s UK operations, Daisley has helped senior-level marketersat the country’s biggest brands adapt their marketing strategies to maximise their presence on the micro-blogging network. The first step towards a Twitter triumph is to develop an understanding of the service and what motivates its users. “Twitter is a platform all about sharing,” says Daisley. “People come to Twitter to connect with their interests and passions.  It’s an information network rather than a social network.”

  • Super Bowl 2013: What Brands Should Do To Make Their Ads More Memorable

    As the advertising world counts down the days till Super Sunday, Dr Karen Nelson-Field reveals what buttons advertisers needs to push to get their content remembered. Writes Dr Karen Nelson-Field, of the Ehrenberg-Bass Institute of Marketing Science While advertisers strive to be seen, it’s equally as important to be remembered. Why? Because advertising works by refreshing and building memory cues that are linked to the brand. It is widely accepted that a social video ad must be remembered to make an impact in a purchase situation. There are two critical elements to being remembered: being well branded and getting noticed. Being well branded is about making it easier for customers to recognise that is you that is advertising, not your competitors.

  • 10 Social Video Predictions For 2014

    2013 was a watershed year for social video advertising. But what can we expect in 2014? Well, here are our 10 predictions for 2014: 1. New tools will emerge to help real-time marketers become more ‘agile’ In 2014, we’ll see the emergence of new tools and platforms to support the macro-trend towards content marketing and real-time marketing, with more brands becoming newsrooms for their niche. It will lead to greater investment in content discovery, content curation and content creation as brands vie with each other for consumers’ share of mind on social platforms. Brands will need a bigger tool kit which allows them to spot which content is trending (news stories, images and videos) and respond quickly. The rise in short-form content has been a significant help here,

  • Unruly Launch Exclusive Publisher Programme With Analytics Platform ClickTale

    Ever Wondered How Your Audience Is Behaving on Your Site? Well, Wonder No More. Unruly publishers can now get exclusive access to the very latest in web analytics for free, thanks to an exclusive deal with ClickTale. As part of our Publisher Pledge, Unruly is committed to keeping publishers up to date with latest insight, so it is with great pleasure that we are able to offer our media partners exclusive access to the latest word in site analytics & insight for publishers.