Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
The power to harness social momentum is nothing new – from pre-industrial word-of-mouth to modern day advertising campaigns, our desire to process and pass on socially-relevant information is the same thing that fuels contagious communication. For brands looking to get ahead of their rivals around the Super Bowl, this power has never been more valuable. But at a time in which we’re generating content faster than we can absorb it, there’s one medium that stands head and shoulders above the crowd – video.
Lab Life: UK Director Of Twitter Discusses Vine, Marketing Strategies And The Funniest Kebab House In Dalston
Unruly recently launched of City Unrulyversity, the world’s first free pop-up university. To help cut the ribbon on the venture – a collaboration between Unruly, City University and Cass Business School – Twitter’s Bruce Daisley came in to Unruly HQ to discuss the future of social advertising. As Director of Twitter’s UK operations, Daisley has helped senior-level marketersat the country’s biggest brands adapt their marketing strategies to maximise their presence on the micro-blogging network. The first step towards a Twitter triumph is to develop an understanding of the service and what motivates its users. “Twitter is a platform all about sharing,” says Daisley. “People come to Twitter to connect with their interests and passions. It’s an information network rather than a social network.”
As the advertising world counts down the days till Super Sunday, Dr Karen Nelson-Field reveals what buttons advertisers needs to push to get their content remembered. Writes Dr Karen Nelson-Field, of the Ehrenberg-Bass Institute of Marketing Science While advertisers strive to be seen, it’s equally as important to be remembered. Why? Because advertising works by refreshing and building memory cues that are linked to the brand. It is widely accepted that a social video ad must be remembered to make an impact in a purchase situation. There are two critical elements to being remembered: being well branded and getting noticed. Being well branded is about making it easier for customers to recognise that is you that is advertising, not your competitors.
2013 was a watershed year for social video advertising. But what can we expect in 2014? Well, here are our 10 predictions for 2014: 1. New tools will emerge to help real-time marketers become more ‘agile’ In 2014, we’ll see the emergence of new tools and platforms to support the macro-trend towards content marketing and real-time marketing, with more brands becoming newsrooms for their niche. It will lead to greater investment in content discovery, content curation and content creation as brands vie with each other for consumers’ share of mind on social platforms. Brands will need a bigger tool kit which allows them to spot which content is trending (news stories, images and videos) and respond quickly. The rise in short-form content has been a significant help here,
Ever Wondered How Your Audience Is Behaving on Your Site? Well, Wonder No More. Unruly publishers can now get exclusive access to the very latest in web analytics for free, thanks to an exclusive deal with ClickTale. As part of our Publisher Pledge, Unruly is committed to keeping publishers up to date with latest insight, so it is with great pleasure that we are able to offer our media partners exclusive access to the latest word in site analytics & insight for publishers.
Google Is Most Shared Social Video Brand Of 2012. Social video grew up in 2012. It is the year that has seen the hottest trend in digital advertising prove it is far from a passing fad by reaching heights usually reserved for Austrian space-jumpers. But which brands were the top performers in 2012? Which advertisers seized the opportunity to engage with their consumers at scale?
Welcome to the future, a world of touchscreen gaming, ultra-high definition TVs and intelligent cutlery. Welcome to the Consumer Electronics Show (CES). The world’s brightest engineers and most ambitious technicians this week converged on Las Vegas and for the next four days will show off the highest in high-tech gadgetry, from homes that can tell the time to kitchens that tell you how to cook. Panasonic, Samsung and Sony are among the manufacturers gathering for a week of product demos and showcases of the ‘next big thing in tech’.
So your brand has forked out over $4million on a 30-second Super Bowl spot. You’ve picked a great slot, TV numbers are predicted to smash last year’s audience of 11.3 million, and everyone in the marketing team is confident the ad will be the talk of the Monday office water-cooler. But is this enough to justify such a huge budget? After all, while the passive viewing figures of the Super Bowl on network TV look impressive at first glance, the real meat of the campaign response happens online, where conversations and social sharing turn the spark of popularity into an online phenomenon.
Goodbye 2012 – it’s been emotional. Bring on 2013! There is no doubt that 2012 was an incredible year for social video. The type of videos people share is a powerful indicator of global sentiment, and in 2012 emotions certainly ran high, as viewers swept aside their cynicism to be moved to tears by P&G, inspired by human endeavour and outraged by atrocities in Africa. But as we bid farewell to 2012, it’s time to look forward to the next 12 months. So what can we expect in 2013? What significant social video trends will emerge? Well, here are Unruly’s predictions for 2013: