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The Unruly Blog

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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Does Video Length Matter In Online Video Advertising?

    So you want to create an ad that will be shared across the web, but you are not sure how long to make it. Should it be less than one minute? If it is longer than two minutes are web users less likely to share it with their social networks? Is there an optimum length? Does it even matter how long it is? Well, in the world of social video advertising, size does matter – but maybe not in the way you think. You would imagine that the average web user would rather have a red-hot poker rammed in their left eye than sit through a four-minute-minute ad. After all, these are the days when consumers pick and choose what they watch with a nonchalant flick of their

  • Unruly In Top 10 On The Sunday Times’s Hiscox Tech Track 100

    Social video company joins digital media technology providers in driving UK business success. LONDON — 17 September, 2012 —Unruly, the global market leader and industry thought leader for social video marketing, has been named one of the fastest growing technology companies in the UK, listed as 10th on The Sunday Times Hiscox Tech Track 100. The Sunday Times Hiscox Tech Track 100 ranks Britain’s top 100 privately-held technology companies with the fastest-growing sales over the last three years. In previous years, Sophos, LOVEFiLM and gocompare.com have appeared on the list.