The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Share The Love: Striding Out Among The Ancient Stones
Share The Love is a new series of blog posts dedicated to the incredible charity work carried out by Unrulies across the world, supported by Unruly’s charity matching scheme, which doubles sponsorship pledges. This week Unruly’s Agile Coach, Rachel Davies, talks about her sponsored Memory Walk to help raise funds for Alzheimer’s Society. Tomorrow I’ll be walking 26 miles from Stonehenge to Avebury. I signed up for this trek to help raise funds for Alzheimer’s Society – a membership organisation which works to improve the quality of life of people affected by dementia in UK. They provide services such as day care and home care for people with dementia, as well as support and befriending services to help partners and families cope with the demands of caring. Even
Vine Series: Ian Padgham Tells Us Why Vine Is A Golden Opportunity For A Brand Not To Be A Brand
Say Hello To The Man Who Chucked In The Towel At Twitter HQ To Create Awesome Vines, With A 6-Inch Wooden Man It’s hard to read any well-informed articles about Vine that doesn’t mention Origiful (a.k.a. Ian Padgham) or his content. Fast approaching 300,000 followers, Twitter’s former Head Of Video is one of the biggest non-celeb content creators out there. When you see what he’s producing, it’s easy to see why. Padgham was a super early adopter of the platform. In fact, he started the day before everyone else, thanks to his previous position at Twitter. However, don’t be fooled into thinking a 24-hour’s head-start is the secret behind his Vine success. As he jumps from Twitter to Vine, we got Origiful away from his camera long enough to talk about
Top 10 Ads Which Will Make You Cry Like A Little Baby
Need a good cry? If the new John Lewis Christmas ad, ‘The Journey’, hasn’t already done the job, then watch these ads and let it all out… Yes, it’s that time of year again. Around Christmas time, it seems that brands do everything possible to tug at our heartstrings and have us reaching for a hanky. And with good reason. After all, recent scientific research has found that ads which elicit the strongest emotions from its viewers attract the most shares across the social web. And these heart-breaking commercials certainly do just that, some of them have been shared over 400,000 times.
10 Most Shared adidas Ads Of All Time
It has been quite a week for adidas. Over the last seven days, the sportswear giant has got the better of arch-rivals Nike and celebrated its 63rd birthday. So to help the German sports brand celebrate, Unruly has compiled the most popular adidas commercials of all time. It’s quite a list. Over the years adidas have produced some incredible ads, starring some of the biggest names in sports and entertainment, such as David Beckham, Lionel Messi, Snoop Dogg and even Darth Vader.
The Top 10 Most Popular Football Ads Of All Time
Argh, the wait is almost killing us. The Premier League is not due to start again until the weekend, but these last few remaining days until the big kick-off are really starting to drag. It may have only been a few months till we last saw a ball kicked in anger in England’s premier football competition, but it has felt like a lifetime. Even the Americans are getting in on the act, thanks to NBC deciding to broadcast coverage of the English Premier League next season.
The Emerging Social Video Trends Of 2013 – Part 2
Continuing our series on emerging social video trends, we’re back to discuss the little videos that have made such a big impression on the social web. That’s right, we’re talking short form content. Though the mini-medium only burst into the mainstream with Vine’s launch in January, intense press coverage and a slew of viral hits have helped propel the format even further into the zeitgeist. Of course, Instagram’s much-publicized launch of a competitor app hasn’t hurt either. With the news going nano and celebs getting circular, it was only a matter of time until brands joined in on the action. As always, some were later than others. But only a few short months into this new genre of content marketing and we’re already seeing some recurring themes in
Most Shared Ads of July 2013: Could GEICO’s “Hump Day” Become The Most Shared Ad Of The Year?
For those who work, Wednesday is a cause for a mini celebration. Halfway through ‘the hump’ of the working week, you can almost taste the weekend. However, US insurance company GEICO has a very special reason to celebrate Wednesdays. Its ad, ‘Hump Day’, featuring a talking camel, has enjoyed extraordinary success, attracting almost 2 million shares since its launch way back on May 22, making it not only last month’s most popular ad on the Unruly Global Ads Chart but the sixth most shared ad of 2013.
GEICO’s Hump Day Ad Has Trended Every Wednesday Since Launch
There’s a lot to love about Wednesdays. You can get two cinema tickets for the price of one in the UK, for starters, plus it means the end of the working week is in sight. Halfway through the weekly grind, or ‘over the hump’ as our American cousins would say, and you can almost taste the weekend. But US insurance company GEICO has a very special reason to celebrate ‘hump day’. Their ad ‘Hump Day’ has enjoyed extraordinary success since its launch back on May 22, attracting more than 1.62 million shares and 5.3 million views – a very high share rate of around 17%.
Record-Breaking April Fuels Post-Super Bowl Growth In Online Video Ad Shares
Three Ads Launched In Same Month Make History; GEICO Has Special Reason To Celebrate Wednesdays, Says New Report From Unruly. Online video ad shares have risen by 7% since Q1. That’s according to a new report published today by video technology company Unruly, which found that, despite a stellar performance by branded ad campaigns at the Super Bowl, sharing activity increased in the second quarter of 2013. A record-breaking April was the main reason for the surprising increase. For the first time ever, three ads launched within the same month made it on to the top 20 most shared ads chart of all time – Dove ‘Real Beauty Sketches’, Evian ‘Baby & Me’, and Kmart’s Ship My Pants.
