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Top 10 Ads Which Will Make You Cry Like A Little Baby

Need a good cry? If the new John Lewis Christmas ad, ‘The Journey’, hasn’t already done the job, then watch these ads and let it all out…

Yes, it’s that time of year again. Around Christmas time, it seems that brands do everything possible to tug at our heartstrings and have us reaching for a hanky.

And with good reason. After all, recent scientific research has found that ads which elicit the strongest emotions from its viewers attract the most shares across the social web. And these heart-breaking commercials certainly do just that, some of them have been shared over 400,000 times.

It is truly amazing how much emotion can be crammed into a minute or two of footage. More amazing still, is how an advert for a simple product can stir such strong feelings in you. You wouldn’t think a commercial for a loaf of bread or a bottle of shampoo could make you teary, but Hovis and Pantene have managed it (for some of us, anyway).

Here are our top 10 picks of the most moving ads of all time. But, be warned: at least one will make you cry. If, by the end of this, you aren’t a shivering wreck of emotions, then you know that your heart really is made of flint. Enjoy.

And good luck!


10. John Lewis: The Long Wait


9. Niños Con Cáncer: Gesto De Amour


8. Aviva: Holiday Packing


7. Anheuser-Busch: Salute


6. Hovis: Farmer’s Lad


5. ALS: Head and Shoulders


4. Google Chrome: Dear Sophie


3. Pantene: The Violinist


2. TVC Thai Life Insurance: Silence of Love


1. TAC: Pictures of You