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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • The Top 10 Most Shared Super Bowl Ads Of All Time

    Did you know the most shared commercial of all time is a Super Bowl ad? Volkswagen’s commercial “The Force”, starring a mini would-be Darth Vader, has attracted 5.24 million shares since its launch back in February 2011, putting it head and shoulders above any other ad online in terms of shares. However, the ad attracted the vast majority of its shares across Facebook, Twitter and blogs well after Super Bowl Monday in 2011. It’s a fact that illustrates just how much the Super Bowl has changed for brands over the last few years.

  • What Do Moonwalking Ponies, Break-Dancing Babies And A Golden Cat All Have In Common?

    Unruly To Honor Biggest Social Video Stars Of The Year At Video Sharing Awards #VSAs Moonwalking ponies, break-dancing babies and a talking camel that just cannot get enough of Wednesdays – 2013 has certainly been a great year for social video. With marketers increasingly challenging the value of a view and instead focusing on creating content and distribution strategies which drive deeper levels of engagement, we are starting to see campaigns that will live long in the memory. But which brands have been setting the Open Web alight during 2013?

  • Being Included In The Future Fifty Will Help Us Accelerate Our Global Expansion

    Unruly was today named among the second 25 companies in the Future Fifty programme. Unruly COO and co-founder, Sarah Wood, shares her excitement at being included in the government-backed scheme, which rigorously selects the UK’s highest potential, high-growth companies It’s 3 years since the launch of TechCity and I’ll never forget the day it was announced by David Cameron on Brick Lane.  The event was held in the Truman Brewery, where we were based at the time, and when we heard that UK Tech royalty and Government were descending on our corner of the world a cohort of Unrulies ran downstairs into the street and staged a flash mob outside the event  – holding up our social media cushions and our Unruly logo cushions so that everyone saw us

  • Being Included In The Future Fifty Will Help Us Accelerate Our Global Expansion

    Unruly was today named among the second 25 companies in the Future Fifty programme. Unruly COO and co-founder, Sarah Wood, shares her excitement at being included in the government-backed scheme, which rigorously selects the UK’s highest potential, high-growth companies It’s 3 years since the launch of TechCity and I’ll never forget the day it was announced by David Cameron on Brick Lane.  The event was held in the Truman Brewery, where we were based at the time, and when we heard that UK Tech royalty and Government were descending on our corner of the world a cohort of Unrulies ran downstairs into the street and staged a flash mob outside the event  – holding up our social media cushions and our Unruly logo cushions so that everyone saw us

  • London Stock Exchange Names Unruly In ‘1000 Companies To Inspire Britain’

    Disclosure: This release appeared on the London Stock Exchange website on November 29, 2013 London Stock Exchange is delighted to announce it has today launched a research report ‘1000 Companies to Inspire Britain’. Landmark research identifies some of the fastest-growing and most dynamic small and medium sized businesses (SMEs) in the UK Unique focus on broad metrics beyond short-term revenue and profit growth Launch event held with CEOs from around Britain at London Stock Exchange

  • Unruly Launches Interactive Infographic Visualising Growth Of Branded Video #ViralSpiral13

    Did you know that the sharing of video ads has increased almost 50 times over the last eight years? It’s an incredible stat which shows how sharing across the social web with our friends and family has become such an important part of our daily lives. The Unruly Viral Spiral – an interactive infographic which updates in real-time – not only visualizes this incredible growth, but by looking at the most popular branded video content every year since 2006, it shows how consumers’ tastes have changed so much in such a short amount of time.

  • Unruly Tops IPA Media Owner 2013 Autumn Survey (IPA Press Release)

    Disclosure: This release appeared on the IPA website on November 26, 2013 Unruly has taken the top accolade in the IPA’s Online Media Owner autumn 2013 Survey (25th November), with 82.4% of respondents agreeing that their overall experience of dealing with them is good. Unruly Media are the only company to receive a score of above 80% in the ‘Grand Prix’ category in the Autumn Survey, and have gone up 7.8 percentage points and eight positions since their debut appearance in the spring 2013 survey. Exponential and Inskin Media came in second (79.2%) and third positions (78.9%). In this same category, AOL lead the online pure plays sector with a score of 78.7% and A & NY lead the cross over media sector with a score of 77.9%.