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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Christmas Jingles And Letters Mingle: 6 Branded Vines You Should Watch Right Now

    With over 40 million highly-engaged users and scores of celebrity Viners producing videos every day, Vine is a seriously hot platform at the moment. However, it’s not always easy to find the most engaging content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right. In this week’s round-up, we have skating Rs, carolling Vine stars and an origami catwalk. Enjoy!

  • Unruly Announces 2nd Annual Video Sharing Awards #VSAs

    The #VSAs Give Top Honors to Activia, Samsung and Budweiser The Internet has spoken!  This year advertisers have delivered shareable ads that made us scream, cry, dance and sing (some all at the same time). But which brands and campaigns were a cut above? Well, in its 2nd annual Unruly Video Sharing Awards (#VSAs) this week, Unruly honored the social video stars of 2014. Powered by the Unruly Viral Video Chart, the awards are picked by the people, based on the sharing data aggregated from across the social web. Or more simply, the brands and videos that were the most shared across Facebook, Twitter and the blogosphere.

  • Internet Goes Quakers For Aussie Duck Ad: Top 20 Most Shared Ads of November

    You may not be surprised to hear that an ad featuring a cute bird makes it to the top of this month’s Global Ads Chart. But what might get you in a flap is that the commercial in question does not feature a penguin (real or imagined). That’s right, John Lewis’s Christmas ad may have had people from around the world p-p-picking up a handkerchief during November. However, mawkish Monty was only second in this month’s pecking order behind a spot from non-profit organisation, Animal Australia. Launched on November 17,  “People Being Awesome” attracted more than 2 million shares in its first week alone. It has now racked up an incredible 2.7 million shares, making it the second most shared ad of 2014.

  • Christmas Lights And Tablet Flights: 6 Branded Vines You Should Watch Right Now

    You only needed to look at how brands used Vine during Thanksgiving and Black Friday to see how the short-form platform offers a meaningful platform for marketers looking to connect with new audiences.  However, with over 40 million registered users, it’s not always easy to find the most engaging content. So if you’re looking for inspiration, you’re in safe hands here: in just 36 seconds, you’ll know which brands are doing Vine right. In this week’s round-up, we see a hardware firework show, a levitating tablet and an unmistakable hint for a Christmas present… Enjoy!  

  • Space Invaders At Christmas And Ed Sheeran’s Startling Marshmallow Confession: 6 Branded Vines You Should Watch Right Now

    Short really is sweet. Just ask the increasing number of brands who have taken short-form video platform Vine to their hearts – and along to their marketing strategy meetings. However, with over 40 million registered users, it’s not always easy to find the most engaging content. So if you’re looking for inspiration, you’re in safe hands here: in just 36 seconds, you’ll know which brands are doing Vine right. In this week’s round-up we see Ed Sheeran turn into a marshmallow, space invaders invade Christmas and Pepsi Max get to the bottom of sugar-free drinks. Enjoy!