Short really is sweet. Just ask the increasing number of brands who have taken short-form video platform Vine to their hearts – and along to their marketing strategy meetings.
However, with over 40 million registered users, it’s not always easy to find the most engaging content. So if you’re looking for inspiration, you’re in safe hands here: in just 36 seconds, you’ll know which brands are doing Vine right.
In this week’s round-up we see Ed Sheeran turn into a marshmallow, space invaders invade Christmas and Pepsi Max get to the bottom of sugar-free drinks.
XBox splashes the colour to promote the fourth instalment in the hugely successful gaming franchise, Far Cry.
This clever ad from Japanese tech firm Fujitso promoting its exhibition area at #FujitsuForum is just our cup of tea.
4. Pepsi Max
Pepsi Max visualises what it’s like to have no sugar from the bottom up. If only filling up your glass was always this easy.
This sweet stop-animation spot from Tesco shows that you don’t need break the piggy bank to afford a Hudl2 at the supermarket chain.
Ed Sheeran confesses that he would rather be a giant marshmallow in this latest spot from O2. Hopefully the musician will be toasting his success when he plays Wembley.
Column favourites Lowe’s gets into the Christmas spirit with a stop-animation spot that is simply out of this world.