Christmas Lights And Tablet Flights: 6 Branded Vines You Should Watch Right Now

You only needed to look at how brands used Vine during Thanksgiving and Black Friday to see how the short-form platform offers a meaningful platform for marketers looking to connect with new audiences. 

However, with over 40 million registered users, it’s not always easy to find the most engaging content. So if you’re looking for inspiration, you’re in safe hands here: in just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round-up, we see a hardware firework show, a levitating tablet and an unmistakable hint for a Christmas present…

Enjoy!

6. HTC

This colourful Vine uses eye-catching animation to advertise HTC’s Desire Eye handset. Berry well done.

5. Home Depot

The phenomenon of ‘unboxing‘ videos on YouTube meets its livelier Vine equivalent in this video from Home Depot. It seems they already know the drill.

4. Sprint

Pro Viner Meagan Cignoli lit up our feed with this Christmas-themed advert for Sprint. Tapping into the excitement surrounding the Black Friday weekend, it combines dazzling creative with a timely offer for the Samsung Galaxy S5.

3. Hewlett-Packard

HP has been promoting its Pavilion x360 tablet/laptop hybrid through Vine celebrities including Robby Ayala and Zach King, and raises our expectations still further with this example from Eh Bee.

2. Logitech

When the cable’s away, the mice will play. This festive short from Logitech cleverly showcases the M325 Wireless Mouse. If only gift wrapping was always this easy…

1. Best Buy

Our top Vine of the week goes to magician Zach King for this brilliant ad for Best Buy. While it’s fine to drop hints for holiday gifts this season, be careful not to paint yourself into a corner.