Video leads the way in the strongest opening six months in US digital adspend history
Video has propelled digital ad spend in the US to an all-time high. That’s according to a new report published by the IAB and PwC this week, which suggests spend in digital advertising in the first six months of 2019 hit a record-breaking $57.9Bn, with a surge in video the main contributing factor. Video ad spend totalled $9.5Bn in the first half of the year, making it the fastest-growing at 36% YOY growth. “Digital video growth has played a key role in giving 2019 the strongest opening six months in digital’s history,” says Sue Hogan, Senior Vice President, Research and Analytics, IAB. “Increasingly, advertisers are turning to social video stories and connected TV to reach a growing audience of ‘cord-nevers’ – a younger cohort who’ve never subscribed to
Unruly to Host Quiet Riot at Nonference 2019
Unruly will host a ‘Quiet Riot’ at the IAB’s Nonference event, at Tobacco Dock in London on 29 October. Improve your moves, your video advertising skills and win a pair of Bose headphones at Unruly’s sound-off dance-off – a hot ticket for anyone wanting to understand the complexity of video advertising in a sound-off world. Click here to book your tickets When it comes to the world of digital advertising, one thing is for certain: change. New tools, platforms and opportunities are constantly emerging and making sure you’re up-to-date and ahead of the curve isn’t always easy. Enter… Nonference! The self-confessed anti-conference returns for a day bursting with hands-on sessions, ensuring that you’re one step ahead of the pack. Come away with the latest skills and knowledge from
Video Drives 13% YoY Increase In UK Digital Ad Spend
Video biggest driver of growth between January and June 2019 – with spending at £1.32 billion Video was the main driver of a 13% increase in UK digital ad spend in the first half of 2019, according to the IAB. The IAB UK’s Half-Year Adspend Report showed that digital ad spend grew to £7.3bn in the first six months of the year. This was largely driven by a 27% year-on-year increase in video spend, which totalled £1.32 billion, making it the fastest-growing format. Spend on search was up 13% during the same period, while non-video display grew 8%. The classified market decreased slightly, down 1% YoY. The infographic below, released by the IAB, shows the total ad spend for H1 2019, broken down by Video, Display, Classified and
Unruly Named As Number One SSP For Direct Publisher Integration
Independent programmatic consultancy Jounce Media has named Unruly as the number one SSP in the world for direct-to-publisher integrations based on a study of more than 100,000 ads.txt files and over 150 sellers.json files Scale of direct integrations Direct integrations with publishers allow SSPs to break free from the constraints of reselling ads and deliver high-quality ad experiences. Jounce Media analysed the percentage of direct supply paths across 25 global exchanges and found that Unruly has the highest proportion, globally, see below. The dark blue bars represent the portion of each exchange’s publishers that are exclusively integrated via direct supply paths. The light blue bars represent the portion of each exchange’s publishers for which the exchange has at least 1 direct integration and at least 1 reselling integration.
Unruly to attend MediaPost’s TV & Video Insider Summit 2019
The TV & Video Insider Summit is a three-day event hosted by MediaPost to bring top TV and video marketing and Ad Agency buyers together to discuss, debate and share best practices. Video is now more directly connected to the interests and needs of viewers, more integrated into their daily lives and is at every touchpoint of their media consumption. Join us in learning more about how to make that direct-to-consumer connection. Unruly will be sponsoring the Wine Tasting and Tour at Wölffer Estate Winery on Tuesday, October 22 at 2pm. Register HERE Throughout the summit, there will be loads of activities to participate in, and each night will end with cocktail receptions, extraordinary dining experiences and after-hours fun. An inclusive and memorable experience for attendees to build
Unruly named Best Ad Ops Team for the 2nd time!
All smiles for Team APAC last Friday evening as they were dubbed the ‘Best Ad Ops Team’ for the 2nd year running. Held at the JW Marriott in Singapore, The Drum Digital Advertising Awards APAC brought together the elite of the adtech industry across APAC to celebrate and reward their achievements over the past year. Ever since their first win at last year’s awards, the APAC Ops team has been working on… Supersizing Programmatic Releasing new product offerings Expanding and upskilling Team APAC Ensuring the highest level of Brand Safety Continuing to #DeliverWOW for Unruly’s clients through servicing and training We are extremely proud and thankful to have such an awe-inspiring group of Unrulies. Congratulations team! The APAC Ops team consist of 15 highly skilled individuals sitting across
Norm Johnston to speak at Programmatic I/O
Unruly’s CEO, Norm Johnston, will be speaking on ‘Winning Hearts and Stealing Minds: Keeping Emotion in Programmatic Advertising’ at AdExchanger’s Programmatic I/O event in New York later this month. The demise of the cookie? The rise of AI? New transparency pressures? Digital advertising is in a constant state of change, but one thing won’t change: Humans will still have emotions. Why then as an industry are we so focused on de-humanized metrics? Norm will discuss how to bring brands and users together in ways that drive a result that’s out of reach of today’s digital metrics: human connection! Norm will be speaking on Day 2, October 16th at 11:10, in the Grand Ballroom. Register HERE AdExchanger’s Programmatic I/O conference in New York City is the largest conference focused
Paul Gubbins to speak at New Video Frontiers
Unruly’s Global Programmatic Strategy Lead, Paul Gubbins will speak on the ‘Context & Consent: Can Digital Advertising Cope Without the Cookie?’ panel at New Video Frontiers on 16th October, the Video and OTT Advertising’s global gathering in London. Adtech has been fueled by cookies since it’s inception. However, the cookie is no longer fit for purpose and advertisers need to embrace the impending post-cookie world. Desktop traffic (which supports cookies) is in decline, ITP will block all third-party cookies by default and carries huge implications for publishers when their content is viewed through Safari – the default browser for the world’s 700 million iPhone users. Consumers are screen agnostic, they move between browser and app-based environments to consume content. Rarely is one ID available to track this behaviour
Dr Douglas McIlwraith to speak at BBC’s ‘The AdTech Apocalypse’
Our VP Data Science, Doug McIlwraith is speaking at the next BBC Machine Learning Fireside Chat at the London Business School on the 9th of October entitled ‘The AdTech Apocalypse’. The event will focus on the changes in digital advertising over the past few years, Google and Facebook’s alleged manipulation of voting behaviours, how consumers’ online buying and decision-making habits are changing, and in the face of upcoming elections, what can be done to avoid the AdTech apocalypse. Doug McIlwraith holds a PhD from Imperial College London and has spent nearly a decade working in advertising technology. He currently leads the data science and data engineering functions at Unruly, a News Corp company. He is the author of the Manning title ‘Algorithms of the Intelligent Web, 2nd Ed’
