Norm Johnston to speak at Programmatic I/O
Unruly’s CEO, Norm Johnston, will be speaking on ‘Winning Hearts and Stealing Minds: Keeping Emotion in Programmatic Advertising’ at AdExchanger’s Programmatic I/O event in New York later this month.
The demise of the cookie? The rise of AI? New transparency pressures? Digital advertising is in a constant state of change, but one thing won’t change: Humans will still have emotions. Why then as an industry are we so focused on de-humanized metrics? Norm will discuss how to bring brands and users together in ways that drive a result that’s out of reach of today’s digital metrics: human connection!
Norm will be speaking on Day 2, October 16th at 11:10, in the Grand Ballroom.
AdExchanger’s Programmatic I/O conference in New York City is the largest conference focused on programmatic media and marketing. Last year, over 1,500 digital marketing executives from top advertising agencies, publishers, brands and technology providers attended the event.
During the event, you will have the chance to meet and connect with peers and industry partners in programmatic. There will also be over 60 expert speakers from both the buy and sell sides of programmatic media and marketing.