Dr Douglas McIlwraith to speak at BBC’s ‘The AdTech Apocalypse’
Our VP Data Science, Doug McIlwraith is speaking at the next BBC Machine Learning Fireside Chat at the London Business School on the 9th of October entitled ‘The AdTech Apocalypse’.
The event will focus on the changes in digital advertising over the past few years, Google and Facebook’s alleged manipulation of voting behaviours, how consumers’ online buying and decision-making habits are changing, and in the face of upcoming elections, what can be done to avoid the AdTech apocalypse.
Doug McIlwraith holds a PhD from Imperial College London and has spent nearly a decade working in advertising technology. He currently leads the data science and data engineering functions at Unruly, a News Corp company.
He is the author of the Manning title ‘Algorithms of the Intelligent Web, 2nd Ed’ and has published in diverse fields of computer science including machine learning, distributed systems, ubiquitous computing, pervasive sensing, robotics, and security.
Doug will be joined by Lara Izlan, Director, Advertising Data & Analytics at ITV and Ozoda Muminova – Founder and Director of The Good Insight.