Unruly’s Global Programmatic Strategy Lead, Paul Gubbins will speak on the ‘Context & Consent: Can Digital Advertising Cope Without the Cookie?’ panel at New Video Frontiers on 16th October, the Video and OTT Advertising’s global gathering in London.
Adtech has been fueled by cookies since it’s inception. However, the cookie is no longer fit for purpose and advertisers need to embrace the impending post-cookie world.
Desktop traffic (which supports cookies) is in decline, ITP will block all third-party cookies by default and carries huge implications for publishers when their content is viewed through Safari – the default browser for the world’s 700 million iPhone users.
Consumers are screen agnostic, they move between browser and app-based environments to consume content. Rarely is one ID available to track this behaviour holistically. If you take away a common form of identification everybody becomes partially sighted.
Paul will be joined by Christian Dankl, Co-Founder & Chairman, Precise TV and Stephanie Layser, Vice President, Advertising Technology & Operations, News Corp, and the panel will be moderated by Vincent Flood, Editor in Chief, Video Ad News. They will look into the impending post cookie world, discuss potential solutions and alternative IDs, and outline where they believe context and consent are headed, one not to be missed!