Unruly & Foresight Factory Bring The Future To Spikes Asia 2017
Foresight Factory CEO and co-owner, Meabh Quoirin, and Unruly’s SVP Insight, Ian Forrester, will take to the stage at Spikes Asia tomorrow to explore the emerging trends, cultural factors and emotional relationships underpinning APAC consumers’ relationship with video advertising. By 2020 video will account for 80% of all internet traffic (Cisco), and with digital spending in Asia-Pacific expected to reach $4.35 billion in 2018, it’s clear the medium isn’t going away anytime soon.
Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now
Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them in this handy list so you can catch up before the weekend. Among the big hitters, we have Apple with an energetic push for its latest smartwatch. The spot features a skateboarder-cum-gymnast dancing his way through New York’s Grand Central Station, culminating in some impressive crowd choreography. Could this be the return of the flashmob?
5 Must-See Sessions From The Digiday Publishing Summit
The Digiday Publishing Summit 2017 is less than a week away – and we can’t wait! This year’s summit will definitely be one for the books – with CEOs and CMOs from such companies as Time Inc, NBC, Hearst, and Conde Nast all discussing the most pressing challenges facing publishers today. But with three days full of insights and conversation, how do you cram it all in?
#dmexco2017: Watch Unruly’s Home Comforts Give Delegates A Glimpse Of The Future
There was no place like Home at #dmexco2017. We transported our Future Home – designed to help marketers use the next generation of technology to meaningfully engage people in the connected home – from our London HQ to the two-day conference in Cologne, Germany, last week. And it proved a real hit with delegates, eager to get a glimpse of the future of marketing. But for those who could not make it to the conference this year, we have put together a short video of the Unruly team assembling our eye-catching dmexco stand and talking to delegates throughout the two action-packed days.
4 Key Takeaways From #dmexco2017
Well, that’s a wrap on #dmexco2017 – the year “digital media turned 21 years old, surpassing TV as the number one form of advertising” – and, boy, we were busy! Not only did Unruly take part in various panels on leadership innovation and the connected home during the two days in Cologne, Germany, we also took our #FutureHome with us this year.
Lululemon Unveils First Spot For Men: 5 Ads You Should Watch Right Now
Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them into a handy list so you can catch up before the weekend. This week’s picks even include a few moving moments, like Lululemon’s first spot targeted towards men, ‘Strength To Be’. Keeping pace with a trend for adverts touching on gender equality, the yoga brand gives centre stage to community organiser Ibn Ali Miller and asks what it means to be a strong man.
New Research Raises Questions Around Online Video Viewability Standards
Does the ad industry need to look again at its online viewability standards? Renowned Australian academic Professor Karen Nelson-Field certainly thinks so. Long-time Unruly collaborator Prof Nelson-Field today published fresh research questioning whether the minimum threshold of what counts as a ‘chargeable view’ – 50% of the video being visible for two continuous seconds – is enough.
Viral Review: No7 Proves They’re ‘Ready For Anything’
This article originally appeared in Campaign You wouldn’t normally expect a make-up advert to be action-packed but Boots’ latest offering is no run-of-the-mill cosmetics spot. Drawing on influences from Westerns to art films, the brand’s latest spot tracks a course towards a much more memorable kind of marketing, starting with a rather unusual cameo from Olympic fencer Monica Aksamit.
Moneysupermarket Brings Back Skeletor: 5 Ads You Should Watch Right Now
Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them in this handy list so you can catch up before the weekend. This week’s selection includes some truly odd character moments, including the return of Moneysupermarket’s unlikely heroes.
