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  • IAB Debate Explores If Advertising Is Best Way To Keep Internet Free And Open

    A group of Unrulies were invited to Westminster this week to debate the motion that ‘advertising is the best way to keep the internet free and open’. Speaking for the motion was Ravleen Beeston, from Microsoft, and Anna-Sophie Harling, from NewsGuard, with Matt Rogerson, from the Guardian, and Professor Paul Bernal, from the University of East Anglia, opposing the motion. The evening was arranged by the IAB, and the audience was encouraged to get involved in the debate, which led to some interesting discussions. A thought that was repeated throughout the debate was no one has found an alternative as good and fair as advertising to fund the free and open internet. Some alternative suggestions were discussed, including subscription models, which were quickly dismissed due to only the

  • Our Favorite Super Bowl LIV Teasers So Far

    Olay seeks to close the gender pay gap, Cheetos tells the MC Hammer origin story and did Planters really just kill off Mr Peanut? Check out all the action from the Super Bowl LIV teasers! Normally by now, you’d expect to have seen a few of this year’s Big Game ads land online. However, this year all the big brands have opted to tease audiences with a glimpse of what they can expect from their main spots — and it’s working wonderfully. These teasers have already racked up a huge amount of YouTube views. At the time of writing, Doritos’ teaser has 3.8M views, Cheetos 2.8M and Planters 1.1M! So, what’s all the fuss about? Olay – #MakeSpaceForWomen ‘Space Walk’ and ‘Space Food’ On 15 January, Olay released

  • Top 5 Funniest Ads From Super Bowl LIII

    The 2019 Super Bowl between the New England Patriots and the LA Rams — the lowest-scoring Super Bowl match of all time — may not have provided too much entertainment, but at least the ads gave viewers something to smile about. According to our data taken from the past four Super Bowls, audiences found ads from the Super Bowl 2019 the funniest in recent history, with 11% of viewers laughing at the commercials compared to the Super Bowl average of 4%. But which ads from the 2019 Super Bowl were the funniest? Well, using data from our content testing tool UnrulyEQ, here are the top 5: =5 – Food Porn – Devour (16% Hilarity) This ad begins with a woman talking about her boyfriend who is addicted to

  • Why Taking A Gamble At The Super Bowl Can Really Pay Off

    Just over 98 million viewers tuned into last year’s Super Bowl live broadcast last year — the fewest in 11 years. The game, which saw the New England Patriots beat the LA Rams 13-3, was heavily criticised by many fans for being too defensive, with neither team taking any chances. These risk-averse strategies were not just limited to the playing field, with the majority of Super Bowl advertisers also playing it safe with their content, which was reflected in various marketing stats. Unruly tested last year’s crop of ads using its UnrulyEQ testing tool and found that overall Super Bowl 2019 failed to reach the level of performance of some recent Super Bowls. For example, when compared to the 2016 Super Bowl, 38% of viewers overall said they

  • Rotating TVs, Ping Pong Playing Robots And Flying Ubers: What Went Down At CES 2020?

    Every year the world’s biggest tech companies descend on Las Vegas for the Consumer Electronics Show (CES) – and this year was no different. CES 2020 welcomed over 170,000 people last week, including our own team, who took to the floor to check out this year’s incredible tech (keep reading for our highlights) and to show our new UNstereotype research. Using our UnrulyEQ testing tool, we examined a number of ads, including the recent Peloton campaign, which attracted a lot of criticism last year, to see how consumers reacted to the creative and whether they felt the creatives included any harmful stereotypes around gender, age, regionality, race, religion and social class. To showcase this research we hired an amazing suite in the Vdara Hotel overlooking the Vegas Strip.

  • How Tesco’s Festive Ad Campaign Delivered Success For Retailer

    Tesco hailed the success of its Christmas ad campaign following a successful festive period for the UK’s largest supermarket chain. The retailer saw its sales grow for the fifth Christmas in a row, selling more food in one day than any other time in its history. And Chief Executive Dave Lewis was quick to point to the success of its festive marketing campaign — “Delivering Christmas” — as a key contributing factor. Lewis said: “We’re really very happy with the way the campaign worked. We were very clear about putting customers at the centre and rewarding them with even better value. People have really enjoyed the ad campaign – it’s a bit of fun, it’s humorous, quite empathetic and engaging.” Tesco’s Christmas ad campaign followed a delivery driver

  • At The Intersection Of Empathy And Technology

    Warning: This article contains references to emotions and feelings! During January at Unruly we celebrate Wellness Month, where we dedicate four weeks to the physical and mental well-being of all our employees. The whole office gets involved in lots of activities, including yoga classes, cooking lessons, meditation sessions and a company-wide step challenge. Although mental health is more spoken about than ever before, having an open conversation about it can still be difficult to initiate. The invisible nature of mental health obscures our ability to determine whether someone is actually struggling. It either goes unnoticed or feels too awkward a topic to bring up. Mental health is key to an individual’s overall well-being. Without it, you cannot truly be yourself. As a result, you struggle to realise your

  • 2020 Predictions: Advertisers Take A Creativity First Approach, Publishers Brace For The CCPA And Brands Head To The Racetrack

    11 Unruly experts share their big predictions for the advertising industry in 2020 1 – Advertisers Will Realise The Importance Of Getting Creative Right Norm Johnston, CEO Over the past year the abandonment of the cookie, the shift away from traditional KPIs like viewability, and the realisation that formats should complement each other rather than compete all indicate we’re focusing on the wrong parts of the advertising process. When talking to global advertisers, the one thing they complain about time and time again is the lack of creativity in important areas like programmatic. Martin Sorrell knows this and it’s why over the past year he’s bought companies like Media Monks and Mighty Hive that assist clients with this particular need. A study from Nielsen recently looked into the

  • How SKII Used Unruly’s Editing Solution To Increase Attention Rates By 140% And Boost Brand Recall 158%

    New eye-tracking research from Lumen shows impact to In-Article creative What can seem like small tweaks to a brand’s creative can have a big impact. Just ask SK-II. We recently made changes to a mobile campaign the Japanese cosmetics brand was running based on data we collected using UnrulyEQ, our content testing solution. We then partnered with marketing and advertising research company Lumen, who used its recently-unveiled mobile eye-tracking technology to see the impact the changes had on people’s attention levels while viewing the live In-Article campaign on a website. As part of the study, we also used UnrulyEQ to analyse the impact the changes had on SK-II’s brand and business metrics. The results were highly compelling. Here are our three key takeaways: 1. The optimised version was