Category: Blog

A group of Unrulies were invited to Westminster this week to debate the motion that ‘advertising is the best way to keep the internet free and open’. Speaking for the motion was Ravleen Beeston, from Microsoft, and Anna-Sophie Harling, from NewsGuard, with Matt Rogerson, from the Guardian, and Professor Paul Bernal, from the University of East Anglia, opposing the motion. The evening was arranged by the IAB, and the audience was encouraged to get involved in the debate, which led to some interesting discussions. A thought that was repeated throughout the debate was no one has found an alternative as good and fair as advertising to fund the free and open internet. Some alternative suggestions were discussed, including subscription models, which were quickly dismissed due to only the

Every year the world’s biggest tech companies descend on Las Vegas for the Consumer Electronics Show (CES) – and this year was no different. CES 2020 welcomed over 170,000 people last week, including our own team, who took to the floor to check out this year’s incredible tech (keep reading for our highlights) and to show our new UNstereotype research. Using our UnrulyEQ testing tool, we examined a number of ads, including the recent Peloton campaign, which attracted a lot of criticism last year, to see how consumers reacted to the creative and whether they felt the creatives included any harmful stereotypes around gender, age, regionality, race, religion and social class. To showcase this research we hired an amazing suite in the Vdara Hotel overlooking the Vegas Strip.

Tesco hailed the success of its Christmas ad campaign following a successful festive period for the UK’s largest supermarket chain. The retailer saw its sales grow for the fifth Christmas in a row, selling more food in one day than any other time in its history. And Chief Executive Dave Lewis was quick to point to the success of its festive marketing campaign — “Delivering Christmas” — as a key contributing factor. Lewis said: “We’re really very happy with the way the campaign worked. We were very clear about putting customers at the centre and rewarding them with even better value. People have really enjoyed the ad campaign – it’s a bit of fun, it’s humorous, quite empathetic and engaging.” Tesco’s Christmas ad campaign followed a delivery driver

Warning: This article contains references to emotions and feelings! During January at Unruly we celebrate Wellness Month, where we dedicate four weeks to the physical and mental well-being of all our employees. The whole office gets involved in lots of activities, including yoga classes, cooking lessons, meditation sessions and a company-wide step challenge. Although mental health is more spoken about than ever before, having an open conversation about it can still be difficult to initiate. The invisible nature of mental health obscures our ability to determine whether someone is actually struggling. It either goes unnoticed or feels too awkward a topic to bring up. Mental health is key to an individual’s overall well-being. Without it, you cannot truly be yourself. As a result, you struggle to realise your

11 Unruly experts share their big predictions for the advertising industry in 2020 1 – Advertisers Will Realise The Importance Of Getting Creative Right Norm Johnston, CEO Over the past year the abandonment of the cookie, the shift away from traditional KPIs like viewability, and the realisation that formats should complement each other rather than compete all indicate we’re focusing on the wrong parts of the advertising process. When talking to global advertisers, the one thing they complain about time and time again is the lack of creativity in important areas like programmatic. Martin Sorrell knows this and it’s why over the past year he’s bought companies like Media Monks and Mighty Hive that assist clients with this particular need. A study from Nielsen recently looked into the