In our latest addition to the A-Z of adtech, our Programmatic wiz, Paul Gubbins, breaks down and simplifies the different types of programmatic advertising. If you need a short and...
Banking has radically changed over the past decade. With new advancements in technology, you can now access, pay, and transfer your finances from anywhere. Many of the traditional banks quickly...
For the next in the A-Z of adtech series, our Demand BD Executive, Luca Bozzo, looks at the wonderful world of outstream, where we began, how it’s being used, and...
In this edition of the A-Z of adtech, we examine how premium environments like news sites, boost metrics for video ads. A recent study by Newsworks and the Association for...
Our Programmatic wiz, Paul Gubbins, breaks down what’s been happening in the adtech sector over the past few months, and what the future holds. Growth numbers are on the up...
Today 6-second ads are everywhere – we’ve just seen the first of them on linear TV, but not long ago they were revolutionary. Where did 6-second ads come from? In...
Each day this week we will be giving you a quick rundown of our highlights from Cannes Lions, and a summary of the emotions that people have felt across the...
In our next in the A-Z of adtech series we look at optimising creative for sound off, and whether audio metrics are still a valid way of measuring ad performance....
On Monday, Tim Cook took centre stage at Apple’s yearly WWDC event to announce a roster of new software and hardware updates (including the return of the cheese grater). This...
