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  • Inspiring Women This International Women’s Day

    It’s International Women’s Day (IWD) this Sunday. This year the movement is celebrating #EachForEqual, with the tagline; ‘an equal world is an enabled world’. Although IWD has been celebrated across the world since 1908, we’ve still got a long way to go before we achieve gender equality. According to last year’s ‘Women In The Workplace Report’, the global pay gap between men and women will take 202 years to close. On top of this, 42% of women say they’ve faced workplace discrimination. Brands across the globe every year use their influence and reach to communicate women’s rights and the struggles they face on a daily basis. Unfortunately, brands do get it wrong, especially when their products or brands have no association with the movement. Despite this, many brands

  • Olympics Marketers Find Certain Emotional Responses Drive Better Ad Outcomes

    For the highly charged competitive landscape that is the world of sporting events and advertising, 2020 has been a high-stakes year, and there’s no sign of letup in the months to come. Super Bowl LIV took place in front of a US audience of 102 million fans; this spring, record audiences are expected for soccer’s Euro 2020; the summer will bring the Olympic and Paralympic Games in Tokyo and the Ryder Cup for golf. With all these events expected to fuel a six percent increase in global ad spend, the rivalries won’t be limited to the running track or football fields, either. Brands will once again compete for audiences’ hard-won attention. With so many brands striving to piggyback on these events, and with the mounting pressure that advertisers and agencies

  • What Does Identity Look Like In The Post-ITP Landscape?

    Our global product compliance director Kelly Jacobson Collins discusses what opportunities have been opened up post-ITP, and how providers can collaborate with publishers for the benefit of the industry. Q: What opportunities have been opened up in the privacy-compliant post-ITP landscape, and how are independent providers outside of GAFA set to capitalise on these? It would be very easy to dwell on the negative side of the post-ITP landscape, especially when taking Google’s recent announcement into account. We could focus on the further power that these changes give to GAFA – or we could see it as an opportunity to innovate and change. Digital advertising can no longer focus on a direct and immediately measurable result but will need to refocus on brand building, awareness and creativity, objectives

  • Which Brands Are Stealing Hearts This Valentine’s Day?

    The most romantic day of the year is upon us – and brands across the globe are getting creative with their Valentine’s Day ads. Two spots we have to mention, in particular, are Twitter and Burger King, who have caused quite a stir with their anti-Valentine’s Day campaigns. In its latest OOH campaign, Twitter has replaced aspirational ads with mortifying stories, cringeworthy confessions and unlikely advice from Tweeters on the London Underground and US Subway. And across the US, Burger King, who has become notorious for its out-of-the-box advertising, has been encouraging people all month to exchange photos of their ex-flames, love letters and romantic gifts for free Whoppers! These campaigns spurred us on to search the web for the best Valentine’s Day ads of the year. These

  • Planet Unruly: Shifting From Social And The Rise Of Programmatic In Thailand

    The advertising industry in Thailand is on the rise, overall adspend grew by 38% in two years from 2017 to 2019 and this year it’s expected to rise by a further 12%. To address this growth, Unruly opened a new office in Bangkok, Thailand, towards the end of last year. We caught up with sales director Neeranuch Pairoj, who heads up operations in the region, to find out what she’s been up to and to give some insight into the Thai ad market. Q: What draws you to the type of work you do? I’ve always had a passion for digital and knew from a young age that I wanted a career in the digital industry. When I finished studying, I managed to secure my first role at

  • Brands Battle It Out During Super Bowl LIV For A Slice Of The Action

    Pizza has become synonymous with Super Bowl Sunday and is now Domino’s second busiest day of the year behind New Years, with the fast food giant selling over two million pizzas in the US over game day. This week marks national pizza day and to celebrate we’re sharing our Super Bowl insights through the medium of pizza! As well as some amazing pizza-themed facts from this year’s Big Game! Top 4 Happiest Ads of Super Bowl LIV The winner of this year’s happiest Super Bowl ad goes to Jeep’s “Groundhog Day”! The ad featured Bill Murray as Phil Connors from his 1993 classic, “Groundhog Day”. The spot aired during the fourth quarter of the Super Bowl on February 2, 2020, which to no coincidence is actually Groundhog Day!

  • Google’s “Loretta” Is Most Effective Ad Of Super Bowl LIV

    Tech giant’s tear-jerking ad beats Cheetos and NY Life Insurance in video ad tech company Unruly’s ranking of the most effective ads from Super Bowl 2020 Google’s “Loretta” is the most effective ad of Super Bowl 2020, according to new research from Unruly. A study by the video ad tech company found the tech giant’s tear-inducing ad, which tells the story of an elderly gentleman asking his Google Assistant to display stored memories of his late wife, was the campaign most likely to have the biggest impact on brand and business metrics. Unruly, recently acquired By Tremor International, ranked all of the big ads from this year’s Super Bowl using its proprietary metric UnrulyEQ — a composite score based on a campaign’s ability to not only engage consumers,

  • Super Bowl LIV: Brands Raise Awareness Of Social And Environmental Issues

    Super Bowl LIV will soon be upon us, with the San Francisco 49ers and the Kansas City Chiefs set to battle it out in Miami this Sunday. But the action won’t just be limited to the pitch, with brands also scrapping it out for people’s attention during the course of the match. Keen to get ahead of the Big Game, some advertisers have already released their Super Bowl spots online. But which brands are already grabbing headlines? And which trends are we seeing? Well, ahead of Sunday’s spectacle, Unruly has been running the rule on this year’s runners and riders to spot any emerging trends. You can read our first installment here. Here is a second helping: Women’s Empowerment & Equality is a huge focus With women making

  • Super Bowl LIV: Odd Celebrity Pairings And Real-Life Relationships Draw On Emotional Appeal

    With just a few days until the Super Bowl kicks off, brands are already vying for viewers’ hard-won attention. But which brands are getting noticed before a ball has even been kicked? And which trends are we seeing emerging already? Well, emotions are certainly heightened around the Super Bowl – and not just around what’s happening on the pitch. Emotions also play a key part in the ads, with two already playing a leading role in Super Bowl LIV. Unusual celebrity pairings create lots of laughs Celebrities and the Super Bowl go hand in hand — and this year is no different. Actors, music artists, talk show hosts, comedians and even politicians feature throughout this year’s Big Game spots. The difference this time around is there are lots