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November 26th Watch Apple’s New Holiday Ad – But Bring Some Tissues

Watch Apple’s New Holiday Ad – But Bring …

Apple has unveiled its new Holiday ad just ahead of Thanksgiving. But be warned: you will need some tissues! The tech giant’s festive offering has become one of the most...

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November 20th PADC Skulls Awards: The Brand Agency’s “Hungry Puffs” Campaign Is Best Of The West

PADC Skulls Awards: The Brand Agency’s “Hungry …

The very best of Western Australia’s creative industry was out in force at the awards ceremony for its 29th year, held in Kings Park, Perth on Friday 8th November 2019...

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November 19th “Excitable Edgar” Is Third Least Effective John Lewis Christmas Ad Of All Time

“Excitable Edgar” Is Third Least Effective …

2019 joint campaign with Waitrose finishes just ahead of 2017 and 2018 campaigns, but signs are John Lewis formula is losing its festive sparkle “Excitable Edgar” is the third least...

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November 19th Women More Likely To Find Ad Banned By ASA For Portraying Men As Bad Parents Sexist

Women More Likely To Find Ad Banned By ASA For …

Female consumers also had a more negative view of the brand and were less likely to buy the product after watching Philadelphia’s “New Dads” campaign, according to our new research....

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November 18th Very Surprising: Online Retailer Beats John Lewis As Most Emotionally Engaging Christmas Ad

Very Surprising: Online Retailer Beats John Lewis …

UK retailer’s tale of community spirit and seasonal goodwill is most moving of this year’s festive ads; Ads from Sainsbury’s, Barbour, ASDA and Dogs Trust also make top 5 Very’s...

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November 14th John Lewis And The Dragon: Watch Why Edgar Has Good Reason To Be Excited

John Lewis And The Dragon: Watch Why Edgar Has …

First Joint effort from Waitrose and John Lewis breathes new life (and fire) into Christmas canon Meet ‘Excitable Edgar’. The cute dragon is the star of the new John Lewis...

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November 13th Christmas Ads Twice As Likely To Make You Cry, Smile And Feel Nostalgic 

Christmas Ads Twice As Likely To Make You Cry, …

Our new research finds festive campaigns are much more moving than other ads We all know that Christmas is an emotional time of the year. But it’s not just family...

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November 7th Our top 10 Christmas ads of 2019 (so far)

Our top 10 Christmas ads of 2019 (so far)

Dig out that festive jumper, dust off the light-up reindeer and get sharpening the Turkey knives, the Christmas ads have arrived! November marks the beginning of the Christmas season in...

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November 6th Trust Given – Trust Received? A Look Back At This Year’s AOP Summit

Trust Given – Trust Received? A Look Back At …

London’s publisher players were out in force last week at this year’s Association For Online Publishers (AOP) Digital Summit, and while industry leaders shared thoughts about the transformation of our...

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