Unruly News

Research Finds That CTV Is More Effective Than Linear TV in Driving Consumer Behaviors 35% of US Consumers Have Tried a New Ad-Supported Streaming Service Since Outbreak of COVID-19 42% Now Plan to Cancel Cable TV New York, NY — August 25, 2020 — Video advertising platform Unruly today released a study that investigates consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. Unruly, which is part of Tremor International, surveyed nearly 1,800 US consumers in July 2020 for this study. Previous research by Unruly showed that 42% of US consumers are spending ‘a lot more time’ watching CTV content since the start of the pandemic. But as CTV content consumption continues to accelerate, marketers are trailing behind with their media plans. In 2020,

New Group MD, International replaces Townend and will drive video ad tech company’s new cross-screen offering across region, including CTV, In-App and In-stream services SINGAPORE— August 25, 2020 – Leading advertising platform Unruly has promoted its UK Managing Director Alex Khan to Group MD, International. The former Oath and AOL MD, who joined Unruly — one of the world’s largest independent ad platforms — in May, will now head up the company’s commercial activity across the APAC region, as well as continuing to oversee all UK operations. Khan will be responsible for driving Unruly’s growth across APAC, including rolling out the additional CTV, In-App and In-stream services added following its acquisition by Tremor International at the start of 2020. Khan takes over the APAC region from Phil Townend,

Could you run, swim, hop or even pogo stick 31km in 31 days? Well, that’s what three teams of Unrulies have signed up to do to raise some much-needed cash for a new initiative designed to make Adland more diverse and inclusive. The three four-man squads – taken from our Finance, EQ and Commercial teams — will battle it out with the rest of the media industry as part of The Brixton Finishing School’s #31Challenge. The amazing initiative was created by the award-winning youth mobility and employment project to raise money for a new virtual learning scheme, created to give students and graduates the skills they need to break into the UK media industry. According to the school, 31% of students and graduates about to enter the media

LONDON — July 09, 2020 — Video ad tech company Unruly today announces it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. Unruly’s partnership with DoubleVerify, which was extended in the US earlier this year, is now being rolled out across multiple markets worldwide, including the UK. As part of the deal, DoubleVerify’s fraud-filtering solution will be applied pre-bid across Unruly’s omnichannel marketplace UnrulyX, allowing Unruly to continue ensuring all brands and agencies’ ads are delivered in brand safe environments, regardless of device or format, backed by a fraud-free guarantee. DoubleVerify’s fraud-filtering capabilities will include Connected TV (CTV), where fraud activity is on the rise. DoubleVerify recently tracked a 120% increase in fraudulent

Unruly’s Senior Insight Manager Alex Maguire will be sharing findings from new research on applying the peak-end rule to advertising at this month’s Research Morning Webinar, hosted by the IAB UK on July 14, 9:30 am BST. In 2020 there are more ways than ever to distribute and create video content and brands continue to take advantage of the evolving medium to enhance their storytelling capabilities and build an audience. However, there is an issue here. Advertisers are spending a lot of time and money on creating high-quality video content for an audience who are more likely to forget ever watching that content than they are to correctly recall the specific brand on display. So, how exactly do you create a memorable video without including a gorilla playing

On behave’s latest podcast, host, Pedro Martins chats to Unruly’s Senior Insights and Solutions Manager Alex Maguire and Graham Page from Affectiva about their new peak-end rule research. Unruly and Affectiva’s recent research with Richard Shotton builds on the effectiveness work by Peter Field and Les Binet, proving that Noble Prize Winner Daniel Kahneman’s peak-end rule can positively work in advertising. They discuss how you can practically apply behavioural science to ensure your video ad is the one that is remembered and for the right reasons. Listen now! To learn more about the peak-end rule, and hear about our other research projects click here to check out our series of virtual presentations, presented by our Insights team. Behave is part of the Total Media group and their series

Tech Giant’s COVID Campaign More Than 3X More Emotional Than Average Ad In Japan, According To Unruly; Tourism Australia, NHS And Prudential Also Make Top 10 LONDON, SINGAPORE, NEW YORK – June 24, 2020 — Video marketplace Unruly has created a ranking of the most emotionally engaging coronavirus campaigns in the world. The video ad tech company, part of Tremor International, measured the emotional response of viewers around the globe while watching ads created in response to the COVID-19 pandemic. Google Japan’s “Thank You” campaign topped the chart after attracting the most intense emotions of any coronavirus creative. The ad is three times more emotional than the average Japanese ad. That put it ahead of an ad from the Singapore government (“Together, We Can”) and Tourism Australia’s “With

Unruly’s Global VP Insights Rebecca Waring will be speaking on the IAB UK’s ‘Working Towards Equality In An Unprecedented Time’ webinar on Wednesday, June 17 at 9:30 am. The webinar will focus on some of the social inequality issues highlighted during the COVID outbreak, how we can manage them inclusively, and then plan for a better future. Rebecca will be exploring the way gender and gender roles are represented in online advertising. To understand the intricacies behind getting gender portrayal right, Rebecca will be sharing findings from Unruly’s recent research which looked at responses from more than 1,200 women from around the world and identified three key areas that are the driving forces of frustration for women around the world — body types, roles in the workplace and