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Ford Joins Unruly’s Growing U7 Client Council

Peter Biven, Head of Digital for Ford EMEA, this week became the 25th member to join our client council, the U7.

Based in the UK, Peter heads up Ford’s Digital, E-Commerce and Demand Creation divisions and has worked within the auto industry for the past seven years, holding down positions at both Ford and Jaguar Land Rover.

The U7 is our brand, publisher and agency-powered council, set up to encourage the ad industry to play an active role in shaping the future of digital marketing for the better.

Unruly’s VP Client Council, Nicola Spooner, said: “It’s amazing to have Peter onboard. As our first U7 member from the auto industry, the knowledge, insights and guidance he’ll bring to the council will be invaluable.”

The U7 held its first meeting in March 2018 with 10 founding members from Nestle, Unilever, Diageo, Samsung, American Express, L’Oréal, GSK, The Wall Street Journal and Mars.

In just over two years the council has grown to 25 members, with 10 more joining this year from Coty, Zenith, Universal McCann, IPG, Bank of America, AB InBev, Publicis, GroupM, Mars and Ford.

News Corp’s newly-appointed Global Head of Advertising Strategy, Norm Johnston — a former Unruly CEO — was last month appointed as the U7’s president.

The council officially meets three times a year for a summit of discussions and workshops, with the next due to take place next month (September), focussed on the ad industry’s approach to diversity and inclusion.

If you’d like to find out more about how you can get involved in the U7, please reach out to Nicola Spooner by emailing nicola.spooner@unrulygroup.com.