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Alex Khan To Lead Ad Platform Unruly’s Commercial Operations In APAC

New Group MD, International replaces Townend and will drive video ad tech company’s new cross-screen offering across region, including CTV, In-App and In-stream services

SINGAPORE— August 25, 2020 – Leading advertising platform Unruly has promoted its UK Managing Director Alex Khan to Group MD, International. The former Oath and AOL MD, who joined Unruly — one of the world’s largest independent ad platforms — in May, will now head up the company’s commercial activity across the APAC region, as well as continuing to oversee all UK operations.

Khan will be responsible for driving Unruly’s growth across APAC, including rolling out the additional CTV, In-App and In-stream services added following its acquisition by Tremor International at the start of 2020. Khan takes over the APAC region from Phil Townend, who has left his role as APAC CRO after 10 years at Unruly.

Khan knows the APAC market well after spending the last 15 years prior to joining Unruly working in the region with companies such as Smaato (APAC), Oath (APAC) and AOL (Asia and ANZ). Unruly has offices across the APAC region, including Singapore, Tokyo, Sydney and Jakarta. Based in London, Khan will report into Unruly CRO Steve Sottile

Sottile said: “APAC is a key territory for us as we continue to push out our all-screens proposition around the world, so getting the right leadership in place and quickly is essential. Alex has only been here a short time but has really hit the ground running. His extensive experience and industry knowledge have been key in driving the company’s new value proposition forward.”

Vijay Kunduri (Asia MD), Wataru Nakano (Japan MD) and Gregory Fournier (Unruly’s SVP Client Partnerships APAC) will all report directly into Khan. Townend will continue to provide consultancy services to the Unruly team, particularly focused on Australia.

Tremor International CEO Ofer Druker said: “Phil Townend has been an incredible member of the Unruly leadership team. His drive and sheer knowledge of the industry has been key to the company’s growth, and I am delighted that he will continue to play a part in the Unruly story.”

Publishers use Unruly’s global relationships with premium demand partners, reader-friendly ad formats, self-serve tools and dedicated support team to maximise their revenue across a range of different screens, including CTV, mobile and desktop.

A pioneer in bringing emotional intelligence to the digital advertising ecosystem, Unruly’s innovative tech, unique audience insights and creative solutions also enable brands and agencies to seamlessly engage global consumers in premium, brand-safe environments.