Unruly’s Senior Insight Manager Joins Behave Podcast To Talk New Peak-End Rule Research

On behave’s latest podcast, host, Pedro Martins chats to Unruly’s Senior Insights and Solutions Manager Alex Maguire and Graham Page from Affectiva about their new peak-end rule research.

Unruly and Affectiva’s recent research with Richard Shotton builds on the effectiveness work by Peter Field and Les Binet, proving that Noble Prize Winner Daniel Kahneman’s peak-end rule can positively work in advertising.

They discuss how you can practically apply behavioural science to ensure your video ad is the one that is remembered and for the right reasons.

Listen now!

To learn more about the peak-end rule, and hear about our other research projects click here to check out our series of virtual presentations, presented by our Insights team.

Behave is part of the Total Media group and their series of behavioural science podcasts dig into and showcase the practical benefits of layering behavioural insights to deliver more effective marketing results and business growth.

Click here to listen to more podcast episodes from behave.