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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • Unruly Teams Up With Rutgers On New Course Designed To Demystify Online Video Marketing

    Curious how you can become a master of viral video marketing?  Well, wonder no more. Unruly has teamed up with Rutgers Business School to launch a new online course that will help you do just that. The course, “Viral Video Marketing: Social Sharing Demystified”, will help give advertisers the tools and knowledge they need to help spread their marketing messages across the social web.

  • UK 2015 Election: How Each Party Is Faring In The Run-Up To May 7

    For months, commentators have been predicting that May’s general election will be the UK’s first social media election. While social media momentum famously bolstered campaigns like the Scottish National Party’s triumphant win in 2011 and Barack Obama’s 2008 presidential bid, the internet is taking on unprecedented importance as we near voting day, especially with the polls favouring a tight election. Whether politicians like it or not, the battle for Number 10 is increasingly taking place on newsfeeds, timelines and social networks across the web.

  • Singalong Election And Golfing Perfection: 5 Ads You Should Watch Right Now

    David Cameron playing the grand piano, golf and urine leakage. It may sound like the worst political party broadcast of all time, but in fact they’re all the things that feature in this week’s round-up. After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!  

  • 5 Tips For Auto Brands Looking To Win The Social Video Race

    Auto brands are set to battle it out this week at the New York Auto Show. Whose new models will attract the most headlines we’ll have to wait and see. But, of course, for autos marketers, it’s not just about what happens over the next few days. At Unruly, we have been closely tracking which US automakers’ ad campaigns have been generating the most attention and engagement online over the last 12 months.

  • Indiana Jones And 3D Phones: 6 Branded Vines You Should Watch Right Now

    Brands have recognized the influence of short form video as a way to engage and attract an audiences online. But which advertisers are coming out on top in their head-to-head battles for bite-sized consumer attention? With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done.  In this week’s round-up, we have coffee-proof keyboards and special effects from Disney Parks.  Enjoy!

  • Programmatic Video #WoTW: What Are Audience Segments?

    Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics. A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.

  • What Brands Can Learn From Viral PSAs

    The humble PSA is in the middle of a renaissance. Wherever you turn online, a new breed of socially-conscious yet highly-shareable video ads come bouncing between newsfeeds, generating industry buzz and dominating user attention. While major brands compete to outsize and outspend each other, the real champions of 2015’s ad game are the small charities, activist organisations and humanitarian groups that are using emotion and wit to channel the immense power of the Open Web towards social good.

  • Unruly Shortlisted For Programmatic Award By The Drum

    We are #jump-ing for joy at Unruly after being named a finalist at the The Drum Digital Trading Awards. Our campaign to promote the second season of Channel 4 TV show ‘The Jump’, launched earlier this year, has been shortlisted in the Best Overall Technology for Programmatic Trading category. Congratulations to the other worthy finalists in the category – BrightRoll, DataXu, LiveRail, Quantcast, rockabox and TubeMogul.