Unruly Shortlisted For Programmatic Award By The Drum
We are #jump-ing for joy at Unruly after being named a finalist at the The Drum Digital Trading Awards. Our campaign to promote the second season of Channel 4 TV show ‘The Jump’, launched earlier this year, has been shortlisted in the Best Overall Technology for Programmatic Trading category.
Congratulations to the other worthy finalists in the category – BrightRoll, DataXu, LiveRail, Quantcast, rockabox and TubeMogul.
Unruly CEO Scott Button said: “We’re delighted to be finalists in a great category alongside established international programmatic players at the UK’s #1 programmatic awards, so massive congratulations are due to all the incredible Unrulies who have helped to build our programmatic video tech stack and deliver kick-ass campaigns using state-of-the-art programmatic targeting.”
The Jump followed 16 celebrities as they attempted a selection of terrifying outdoor winter sporting events. The aim of the campaign, which was run in partnership with OMD, was to attract new viewers in the run-up to the first show, syncing with their TV Ads, TV Guide and the TV Ad break on Channel 4, where The Jump was aired, as well as re-targeting viewers who had completed viewing the teaser trailers to remind them that the programme was being shown on TV later that day.
A spokesperson from OMD said: “Working with Unruly on The Jump campaign was a great experience. The results speak for themselves and I would definitely recommend them to anyone looking to amplify their social video content. Not only did they deliver, but they even over-delivered on the KPIs that we agreed upon at the beginning.”
To see a full list of finalists, click here.