The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Viral Review: Love It Or Hate It, Extra Gum Is Definitely Having A Moment
This article first appeared on Marketing Magazine If you were asked to name the greatest love stories of all time, the answers would likely be pretty familiar. Add a liberal splash of ‘Romeo & Juliet’, a sprinkle of Jack and Kate from ‘Titanic’ with a hearty dash of Ross and Rachel from ‘Friends’ – that’s the modern image of pop culture love, right? Think again. Thanks to a new chewing gum ad capturing the hearts of social media denizens everywhere, we may have to adjust our definition of millennial romance.
Itchy Bits And Silly Skits: 5 Ads You Should Watch Right Now
Spouses get a shock when they see their partner 50 years older and kangaroo men get caught in the headlights. It could only happen in Adland! After a week watching the best (and sadly worst) video ads on the web, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend.
Hamster Friends And James Bond Ends: 6 Branded Vines You Should Watch Right Now
Now that Vine is playing a larger role in marketers’ content strategies, grabbing viewer attention in the first few seconds has never been more important. In this cut-throat world of snack-sized media, content remains king. However, it’s not always easy to stand apart from the competition. So if you were wondering which advertisers are coming out on top, we’ve got you covered.
Unruly Wins Inaugural Marketing Award For Unruly Activate Tech Stack
The brightest and the best of the creative scene last night gathered for the inaugural New Thinking Awards. Run in partnership with Marketing magazine and Sky Media, the awards celebrate brands, agencies and individuals who are making brands fit for the future. Hosted at Somerset House, there were lots of incredible nominees and very worthy winners across the board.
10 Best Quotes from Advertising Week 2015
Advertising Week has come and gone. After a week of sessions, panels and more industry networking than anyone’s schedule can hold, one thing is clear: ad blocking is at the forefront of everyone’s minds. Yes, you couldn’t attend a single session without ad blocking coming up, and rightfully so. When it’s anticipated that publishers will lose $22B to adblockers this year (PageFair), it’s not surprising that it’s on the tip of everyone’s tongue.
Unicorn Poopers And Back To The Future: 5 Ads You Should Watch Right Now
Constipated unicorns, smelly breath and talking in tweets. It could only be Adland. After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can enjoy your weekend.
Monster Groans And Breakfast Moans: 6 Branded Vines You Should Watch Right Now
Ah, the joy of six. Vine is leading the way in short-form content and becoming an essential part in brands’ content strategies. However, it’s not always easy to stand apart from the competition. So if you were wondering which advertisers are coming out on top, we’ve got you covered.
The Most Shared Ads Of September 2015: Supermoons And Footie Tycoons
This article originally appeared in Contagious. A showcase of shiny gadgets and escapist fun defines this month’s round-up, with users in September flocking to share videos which highlight the best, brightest and, occasionally, blingiest spots the internet has to offer.
Unruly NY Celebrates Future Video Lab Launch
To celebrate the launch of our Unruly’s Future Video Lab as well as Unruly’s partnership with the new Centre for Digital Video Intelligence at the University of South Australia, Unrulies, brands and agencies gathered at Unruly’s US HQ in New York during Advertising Week last week.
