The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Festive Takes & Coffee Shakes: 6 Branded Vines You Should Watch Right Now
Ah, the joy of six. Vine is the leading short-form entertainment platform and has become a key component in global brand’s content strategies. However, it’s not always easy to stand apart from the competition. With over 200M active users, there’s a lot of great content out there. So if you were wondering which advertisers are coming out on top, we’ve got you covered in our weekly round-up.
Robert Dyas Releases 2015’s Most Baffling Christmas Ad
As we inch ever closer to Christmas Day, it seemed for a moment that the snow may have settled on this year’s seasonal advertising dust-up. However, Robert Dyas’ new festive spot just dropped, proving that it’s never too late to be the centre of attention. Though not necessarily for the right reasons.
Viral Review: German Supermarket EDEKA Serves Up A Real Christmas Treat
This article originally appeared in Marketing magazine. EDEKA: #heimkommen Rating: 9/10 It’s still two weeks till Christmas, but already it looks like the annual race to be the number one festive ad is wrapped up for another year. That’s right. Pack away the telescope, send the cat to its bed and tear up the lottery ticket – German supermarket EDEKA festive spot ‘#heimkommen’ has seemingly come out of nowhere to rack up over 2.3 million shares in just over a week and easily overtake John Lewis, Sainsbury’s and The Spanish Lottery in the battle for the top Xmas spot.
Unruly Wins ‘Best Engagement Media’ At GroupM Awards 2015
Hot off the presses – The Unruly APAC team has walked away winners from the prestigious GroupM Awards for the second year in a row. Unruly’s Vijay Kunduri and the team picked up the award for “Best Engagement Media” at the world’s largest advertising media company’s annual awards ceremony.
Cruel Tricks & Driving Kids: 5 Branded Videos You Should Watch Right Now
After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch from this week. This week’s round-up could well make you laugh. It looks like most of this year’s Christmas ads have now been released and people are ready for a little less emotional sadvertising.
Excel Sheets & Mobile Treats: 6 Branded Vines You Should Watch Right Now
Ah, the joy of six. Vine is the leading short-form entertainment platform and has become a key component in global brand’s content strategies. However, it’s not always easy to stand apart from the competition. With over 200M active users, there’s a lot of great content out there capturing the attention of millions of users. So if you were wondering which advertisers are coming out on top, we’ve got you covered in our weekly round-up.
German Supermarket Edeka Overtakes John Lewis To Become Most Shared Christmas Ad Of 2015
Step aside John Lewis’s Old Man On The Moon – there’s a new pensioner in town. A commercial for Edeka, a German supermarket chain, has dethroned John Lewis at the top of the Christmas ad pile in just 1 week – a staggering feat considering John Lewis’ ad is always thought by many to be the biggest and best advertising offering over the festive period.
Christmas Cheer & Festive Tears: 5 Ads You Should Watch Right Now
After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch from this week. Our top five ads take will take you through a range of emotions including the saddest of all Christmas ads. So without further ado, here is our weekly round-up of the five ads you should watch right now. Enjoy and have a great weekend!
Pumpkin Shakes And Sketchy Takes: 6 Branded Vines You Should Watch Right Now
Here it is, your weekly fix of six. Vine is becoming an increasingly important platform for brands looking to engage with today’s trend-spotting, web-savvy audiences. Perfect for those of us with short attention spans. But finding the best content isn’t always easy. So to help, we’ve pulled together the cream of the attention-grabbing crop. This week’s top 6 include neat references to childhood favourites & clever time freezing footage.