Ah, the joy of six. Vine is the leading short-form entertainment platform and has become a key component in global brand’s content strategies.
However, it’s not always easy to stand apart from the competition. With over 200M active users, there’s a lot of great content out there. So if you were wondering which advertisers are coming out on top, we’ve got you covered in our weekly round-up.
This week we’ve got some brilliantly creative designs from some of our resident top Viners and global brands.
6. Dunkin’ Donuts
Dunkin’ Donuts has always been active on Vine, especially when it comes to collaborations with Vine stars. This week it has teamed up with Matt King to promote its new ‘Snickerdoodle Macchiato’. Try saying that 10 times in a row.
Dyson has taken to Vine in the run-up to the holidays, starting the discussion of what will people be unwrapping for Christmas. Ideally, a handheld vacuum.
Visa has partnered with one of our favourite Vine designers, Yell Design, to promote Visa PassFirst, which has recently been launched in Brazil. The new service gives priority access to cardholders for football games and is brilliantly executed in this 6-second clip.
Subway commissioned Viner Nick Mastoon and a delivery drone to ‘#SaveLunchBreak’. Flying drones are soaring in popularity, but if that means food is delivered right to our hands, like in this Vine, then we’re not complaining.
Verizon, with the help of Peter Heacock (UnPopNow), has created this great festive Vine to promote Verizon’s curated online gift list, making shopping as easy as snapping your fingers. Peter has recently been making beautiful Vines for big brands, check out his collaboration with Coca-Cola from last week’s round-up.
1. Net10 Wireless
Vine handyman Jethro Ames has created this exceptional Vine for the pre-paid smartphone supplier Net10 Wireless. This animation of handheld devices also serves as a reference to the idea that smartphones nowadays have a life of their own.
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