Ah, the joy of six. Vine is the leading short-form entertainment platform and has become a key component in global brand’s content strategies.
However, it’s not always easy to stand apart from the competition. With over 200M active users, there’s a lot of great content out there capturing the attention of millions of users. So if you were wondering which advertisers are coming out on top, we’ve got you covered in our weekly round-up.
This week we’ve got some brilliantly creative designs from some of our resident top designers and global brands.
6. Bulb app
Viner @tubagustubitru is known for his cut-takes of video and brilliantly-timed clips, merging digital and traditional communication. This week he is promoting the idea sharing app aptly known as Bulb. Bringing it back to the days of sending messages via paper airplanes in class, Bulb is driving a similar concept but with the tech/ teenage generation of today.
MLS, the main football league of the U.S and Canada, has been very active recently in creating 6-second videos promoting the game online. This week they have teamed up with artist Alicia Herber, who is virtually famous for her unconventional and often funny content. H/t UnPop
At number 4 Microsoft has taken to Vine to promote its new-look Excel 2016. Using Vine to promote it is an interesting move. It is a widely-known fact that the majority of Vine users are under the age of 20 who, generally speaking, have little use for spreadsheets. That being said, Microsoft may be looking to appeal to the Office 365 users of the future with this excellently designed Vine from Yell Design.
The online publisher Mashable has been using Vine to promote products from Think Geek and from their recently launched online store/ native ad platform. This is a great way of producing content that will link users directly to the product they view. This Vine is ingeniously paired with fan favourite Super Mario, seen jumping out of a pipe/ mug.
2. Virgin Mobile
The Virgin Group is known for its innovative branding, and this one is no exception. This time, they are promoting Virgin Mobile in partnership with the Australian music streaming service Guvera in this tasty loop of music symbols/ instruments coming to life.
Top of the pile is this masterpiece from Coca-Cola Brazil and Viner Peter Heacock. This clever number created to promote a range of aluminium cans has it all. Solid execution and a Vine you can watch over and over again – perfect.
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