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Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

  • 10 Top Programmatic Quotes From AdWeek Europe

    It’s been a busy week at Advertising Week Europe, with talks on everything from Snapchat to AI. However, one subject that was on the lips of everyone at the Picturehouse this week was programmatic advertising.  The four-day event was kicked off with a talk titled ‘The Programmatic Evolution” on Monday afternoon, and the conversation didn’t slow down for the rest of the week! And with good reason, with more than half of all online video advertising in Europe expected to be traded programmatically by 2020 (source: SpotX). 

  • How Do US Presidential Candidates’ Ad Campaigns Compare Going Into The New York Primaries?

    Did you know that already more than $1billion has been spent on US political ads during the 2016 election cycle (Borrell Associates)? Or that the Presidential candidates and independent super-PACs have pushed out more than 152 TV and digital ads between them since July alone?  After what has seemed like a decade, we are finally getting to the business end of the US Presidential election, with New Yorkers due to go to the polls today to vote in the primaries.  And the candidates for either party are looking for anything they can do to swing the race for the White House in their favor, including their ad campaigns.

  • Basketball Courts & Denim Shorts: 5 Ads You Should Watch Right Now

    It’s been another busy week in the world of advertising. Apple has continued to rule the charts, and we saw the long-awaited return of the #EpicStrut- so let’s run down the best 5 ads out there! This week’s batch of freshly-baked ad goodies includes Kobe Bryant in his final starring role, an unorthodox contraception commercial and the return of everyone’s favourite ‘is-it-CGI-or-not’ dancers. So without further ado, let’s get stuck in. Enjoy!

  • Publishers Address Ad Blocking At Pub Talk Live In NYC

    The age of interruption is over.  Ad blocking continues to be the most talked about topic in the ad industry this year, with ad blocking use reaching record levels. In fact, according to a new eMarketer report, ad blocking has grown 35% quarter-over-quarter globally. The US has one of the lowest ad blocking adoption rates at 9%. But that doesn’t mean that publishers can sit back and relax. So what are the options available to publishers to take back control of their ad revenues?

  • Taylor Swift Falls And Jason Statham Brawls: 5 Ads You Should Watch Right Now

     It’s Friday!! And that can only mean one thing. OK, several things admittedly. But one thing it definitely means is that it’s time for our weekly round-up of the video ads you simply have to watch.  That’s right, we’ve spent the week watching the best, and worst, of what the web has to offer- and we’ve picked out five essential ads from the last seven days you should definitely see – so you don’t have to. In this week’s batch of advertising goodies we see Taylor Swift fall on her ass, a blind man trying to put out a fire and Jason Statham in a dress. So relax, pull up  a chair and enjoy!

  • Viral Review: Apple TV’s First ‘Kiss’ Is A Hit

    Our viral ad expert set his sights on tech giant Apple this month, and their new Apple TV spot- ‘The Kiss’. The video certainly has celebrity appeal, in the form of Allison Brie and Nikolai Coster Waldau, but was it enough to stir our reviewer? 

  • Hairpin Bends & Unlikely Friends: The Most Shared Ads Of March 2016

    With winter finally loosening its icy grip, March brought the brands out to play. While typically a good portion of this monthly round-up is dedicated to emotion-wrenching, handkerchief-necessitating content, the spring sunshine appears to have brought out the hopeful side in the world of online video advertising.