The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
5 Ads You Should Watch Right Now: Euros 2016 Edition
Today officially marks the kick-off of the 2016 UEFA European Championship – but there’s another competition going on off the pitch, as some of the world’s biggest brands battle it out to be crowned king of the Euros ads. We’ve rounded up the best of the bunch this week, so you can decide for yourself who should take home the trophy. Nike leads the charge with the release of its ‘Switch’ campaign, featuring Adland’s favourite football/model Ronaldo, while Beats injected its usual flair into a player-filled spot.
Cannes Countdown: 5 Beach Sessions You Can’t Miss At #CannesLions
So we’ve run you through the best formal panels, speaker sessions and debates (for publishers and advertisers alike) at Cannes Lions 2016 – but what about the rest of the festival? Every year media brands, tech giants, and curious start-ups set up camp on the beaches of Cannes to give us a slice of something different, and this year we’ve picked out some highlights, so you can make the most of your time.
News UK & Unruly Win Big At The Drum Online Media Awards
The News UK family took home two awards this Thursday at The Drum’s annual celebration of ‘the cleverest, boldest and most original purveyors of news and views from around the world.’ The Scottish commercial team and Scottish Sun won the Best Commercial Innovation award for their work on the Eat Better Feel Better campaign for the Scottish Government, which was the very first Scottish video campaign using both In-Article and In-Feed across The Sun and Dream Team.
The Best Branded Vines Of May 2016: Holograms & Family Plans
We all understand that limitations drive creativity, forcing us to overcome challenges and be inventive with our solutions. Nowhere is this more evident than Vine, whose short-form nature encourages brands to think outside the box. That’s why we think it’s worth celebrating those brands that really ‘get’ the platform and can constantly surprise and impress us. So without further ado, enjoy our selection of the 6 best branded vines from May 2016!
Flip-Phones & Dream Homes: 5 Ads You Should Watch Right Now
We love ads at Unruly. In fact, we love them so much that every week we put together this handy list of the 5 bits of creative you might have missed over the past 7 days. This week’s fine selection of hand-picked ads sees a number of brands and agencies tackle social issues, from LGBT rights to femvertising. Alongside the more conscious spots however, we’ve also got some comedy from Elizabeth Banks and the Humboldt Redwood Company, as well as a Motorola throwback that’s guaranteed to hit millennials right in the ‘feels’.
Cannes Countdown – 8 Sessions Publishers Can’t Miss At #CannesLions
Last week we ran down our top Cannes Lions sessions for advertisers, but what about publishers? There’s something for everyone at Adland’s most glamorous event, so let us guide you through the talks, panels and events you simply cannot miss. Cannes Lions 2016 presents more opportunities for networking, learning and sun-tanning than the rest of the industry year combined – but it can be hard to plan your time and make the most of everything the week has to offer.
Unruly Nominated For AOP Digital Ad Ops Team Of The Year
Unruly’s awesome Ops team has been nominated for Digital Advertising Operations Team of the Year by the UK Association of Online Publishers. Shortlisted in the Commercial Excellence category of the Digital Publishing Awards 2016, Unruly’s Operations team have made a name for themselves by delivering the world’s most awesome videos at speed and scale.
Smart Clothes & Flying Woes: 5 Ads You Should Watch Right Now
Each week Unruly scours the web looking for the latest and greatest video advertising. Then we pop those videos into one handy list so you can catch up on anything you missed before the weekend! This week’s selection of ads is certainly a mixed bag, with projects ranging from the serious to the silly- and everything in between. Snapple leads the charge in absurdity with a new series, Thomas Cook has some fun with Grumpy Cat, and Levi’s and Google bringing some futuristic tech to our wardrobes.
Cannes Countdown – 10 Sessions You Can’t Miss At #CannesLions
We’re only 22 days away from Cannes Lions 2016, and another week closer means another post in our Cannes Countdown series. Last time we looked at the ads that might take home gold, but what about the events, sessions and conferences that make up the rest of the week? Cannes is full of more speaker slots, learning experiences and seminars than you can shake a golden lion statue at, but how do you know which ones REALLY matter? We’re here to help.
