The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Sporting Stars & Parts For Cars: 5 Ads You Should Watch Right Now
Every week Unruly brings you the freshest, most interesting ads from around the web – so you can catch up on the great creatives you might have missed! It was a nostalgic seven days in Adland this week – with Honda and Dos Equis revisiting some of their most iconic advertising moments.
#dmexco Countdown: The 9 Greatest Quotes From Europe’s Leading Digital Conference
Guten Tag! dmexco 2016 is now less than a week away, so to get you in the mood for the Cologne conference we’ve rounded up some of the most inspiring and informative quotes from previous years. Unruly will, of course, be out and about sharing the love in Germany next week – so be sure to swing by and say hello! We’re in Hall 7, Aisle D11 – E10.
Viral Review: Obama Walks ‘Through The Ages’ Of National Parks
This article originally appeared in Campaign magazine. USA National Park Service: Through The Ages – President Obama celebrates America’s National Parks Rating: 7/10 360 video has been taking the social video landscape by storm in 2016, and it’s easy to see why. It’s a novel format that stretches the capabilities of our phones, tablets and laptops, gesturing towards the science fiction dream of totally immersive virtual reality.
5 Ads You Should Watch Right Now – Back To School Edition
The summer is officially coming to an end, which means one thing – Back To School shopping. So, in place of our normal 5 ads to watch column, we’ve rounded some of the best and most shared Back To School ads. The Back To School shopping season, which eMarketer defines as July and August, is expected to be worth north of $800bn in the US alone in 2016. So it’s no wonder brands are on the hunt for the perfect, shareable ad.
#dmexco 2016 Countdown – 10 Sessions You Can’t Miss
dmexco 2016 is less than two weeks away, but with more than 560 international speakers and over 250 hours of events across 15 stages, how do you know what’s worth seeing? The line-up for this year’s conference in Cologne, Germany, which will run from September 14-15, is certainly very impressive, with numerous CEOs and CMOs of leading international companies such as Nestlé, LEGO, Mondeléz International, PepsiCo, P&G, Red Bull, and BMW talking about the key themes of video and the ‘connected world’.
Wrestling Rings & IKEA Things: 5 Ads You Should Watch Right Now
The Rio 2016 Olympics is well and truly over, and normality has returned to Adland – sort of. Every week Unruly brings you the latest and greatest from the world of advertising, so you can catch up on the pieces of creative you might have missed. This week’s selection of ads features Colonel Sanders fighting a man in a giant chicken suit, the new stars of the IKEA catalogue and a moving PSA from non-profit Mythic Bridge.
Olympic Audiences Sprint Towards Digital Platforms – How Do You Catch Them?
We’ve come to an end of a summer filled with two major international sporting events – the Euros and the Rio Olympic Games. Gold coins have been bitten, flags have been waved, and lots and lots of ad calls have been made. Here at Unruly, we were curious how advertising volumes spiked and dipped for publishers around these two sporting events.
Top Tips To Engaging Your Audience With 360° Video
With the huge growth in investment and interest in virtual reality, it’s only natural that brands want to be part of the action. But while 360 content is everywhere right now, it’s really not as new as you might think. In fact, Unruly ran its first 360 video campaign way back in 2011, when pioneering brand Doritos formed an unorthodox partnership with UK rapper Professor Green.
Kate Moss In Space And Paul Pogba’s Face: 5 Ads You Should Watch Right Now
With everyone glued to the Olympics at the moment, it can be hard to keep a track of some of the great creatives coming out of Adland. But don’t worry! Unruly has you covered. We’re here to help with our weekly round-up of the five ads you should watch right now. This week’s round-up features Paul Pogba dancing, Kate Moss in space and, erm, a man running in a brown coat.
