#dmexco Countdown: The 9 Greatest Quotes From Europe’s Leading Digital Conference

Guten Tag! dmexco 2016 is now less than a week away, so to get you in the mood for the Cologne conference we’ve rounded up some of the most inspiring and informative quotes from previous years.

Unruly will, of course, be out and about sharing the love in Germany next week – so be sure to swing by and say hello! We’re in Hall 7, Aisle D11 – E10.

And if you’re really interested in what Unruly is up to this year, you can find out more details of our very special UN-conference here.

So without further ado, enjoy our list of the greatest dmexco quotes ever.

“Sometimes clients can get so enraptured by the idea that more data equals more insight, more precision, more perfection and more success. A lot of what we do as marketers is still inspiration, it’s still going to the places where consumers aren’t in order to make a surprising move for your brand.”

Daryl Lee, global CEO, Universal McCann

“The brand in many ways needs to take the back-seat. It can’t be all about the product once you move into the content section.”

Jimmy Maymann, CEO, Huffington Post

“Data will drive the consumer experience and the marketing of the future. We can now truly be held accountable for the work that we are delivering, and that is the holy grail of our business. We can measure and bring insights of what the consumers want, and generate growth.”

Michael Roth, chairman & CEO, IPG

“Just because the ad was in view doesn’t mean anyone’s paid attention.”

Chris Morgan, ‎SVP, global sales and account management, Moat

“You have to put yourself in the customer’s shoes. He doesn’t know what’s digital and what’s not. The real world and the virtual world are intertwined. We don’t have digital people. Digital is a tool like any other to make advertising work.”

Yannick Bolloré, global chief executive, Havas

“The experience is the brand”

Brad Rencher, SVP and General Manager Digital Marketing, Adobe

“Try and resist thinking about digital in terms of the tools, the platforms, the QR Codes and all of the technology coming next. We try and see it for what it is, which is a tool for engaging people with fresh, creative campaigns.”

Marc Pritchard, global brand building officer, Procter & Gamble

“Fifty percent of viewing of TV shows happens on devices other than television; 90% of people multitask while watching TV and 75% of that happens during commercial airtime.”

Babs Rangaiah, VP-global media innovation and ventures, Unilever

“Mobile is a huge game-changer in terms of how people do what they want to do immediately…and where that can take marketers is a huge opportunity.”

Laura Desmond, CEO, Starcom Mediavest Group