The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
5 Targeting Tips To Make Your Christmas Ads Sparkle
John Lewis’ #BusterTheBoxer continues to hold the top spot of the most shared Christmas ads of 2016, with nearly 2 million shares to date. And, as the Christmas season is the busiest shopping time of the year, brands all over the world are no doubt looking for tips on how to take home the number 1 spot for themselves. In addition to creating an ad that elicits an intense emotional response from your viewers, it’s important to target the viewers most likely to love your ad.
Unruly DNA: How Unruly Uses Artificial Intelligence To Increase Sales From A Brand’s Light Buyers (Video)
Unruly teamed up with IBM Watson last week to launch Unruly DNA – a new tool which helps brands use Artificial Intelligence (AI) to find and engage the people most likely to increase sales. Unruly DNA combines Unruly’s emotional intelligence tools with IBM Watson’s machine learning capabilities to create psychometric and behavioural profiles of light buyers.
Christmas Bashes & Toilet Dashes: 5 Ads You Should Watch Right Now
Every week Unruly brings you the latest and greatest bits of creative from around Adland. And what a week it has been… In this week’s round-up we see the final chapter in the epic saga of Aldi’s Kevin The Carrot and a novel ad from Nike imploring people to spend a little less time in front of screens.
Latest IPA Survey Places Unruly Amongst Top Media Owners
Unruly has been voted one of the country’s top media owners by leading media agencies and digital specialists. The video ad tech company was one of seven media owners in the UK rated 80% or more for overall agency experience, according to the IPA’s Online Media Owner Survey, beating its winning score from 2013.
Shakespeare & Festive Cheer: 5 Ads You Should Watch Right Now
Christmas is so close you can almost smell the Brussels sprouts. So while the halls are being decked and advent calendars are being opened, Unruly is here to help you unwind with a selection box of the best ads around.
Unruly’s Jeff Minsky On Making The Most Of CES 2017 ( Part 2 of 2)
We sat down with Unruly’s SVP of Agency & Client Development Jeff Minsky last week to learn how to make the most of your time at CES. Jeff gave insight into why he loves attending the show and how a consumer electronics show has become relevant to the advertising industry. This week we share the second half of our conversation with Jeff, where he shares his tips for making the most of CES 2017.
Mrs Claus & Snowy Paws : The Most Shared Christmas Ads Of 2016
With John Lewis’s festive campaign bouncing its way to the most shared ad of the year last week, there’s no presents on offer for anyone guessing which ad finished on top of the 2016 Christmas tree. The UK retailer continued its incredible run of Yuletide success this year with “#BusterTheBoxer”, racking up an incredible 1,988,608 shares since it was launched last month, making it also the most shared John Lewis ad of all time. But a look at this year’s top 10 most shared Xmas ads does reveal some Christmas surprises.
Christmas Trains & Growing Pains: 5 Ads You Should Watch Right Now
As winter closes in, Unruly is here to keep you warm with our weekly selection of the best ads on the internet. This week’s batch of stocking stuffers includes Wes Anderson’s surprise Xmas ad for H&M, the return of Napoleon Dynamite and another impressive stunt from Volvo Trucks.
Unruly’s Jeff Minsky Gives His Tips On Making The Most Of CES 2017 (Part 1 of 2)
With close to 70,000 senior executives and representatives from 81% of the countries around the globe, CES can be overwhelming for any first-timer. Now in its 50th year, 2017 won’t be any different. So we sat down with Unruly’s SVP of Agency & Client Development, Jeff Minsky, who has been leading tours at CES for C-level marketers (McDonald’s, Visa, Pepsi, CBS and more) and senior agency leaders for over a decade, to learn how to make the most of your time in Vegas.
