Unruly teamed up with IBM Watson last week to launch Unruly DNA – a new tool which helps brands use Artificial Intelligence (AI) to find and engage the people most likely to increase sales.
Unruly DNA combines Unruly’s emotional intelligence tools with IBM Watson’s machine learning capabilities to create psychometric and behavioural profiles of light buyers.
It then generates a recommended list of third-party audience segments based on these characteristics which can be used by advertisers to improve the efficiency of their targeting.
But if all this AI talk has you scratching your head – fear not! Unruly’s co-founder and Chief Strategy Officer, Scott Button, and Product Manager Claire Roberts are on hand to explain everything you need to know about Unruly DNA.