The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Super Bowl Ads Quiz – Are You Ready For The Big Game?
Super Bowl 51 is upon us! This Sunday the Patriots and the Falcons will duke it out for that ever-precious title – but while the day itself is predicted to be uneventful, you can bet advertisers and brands will be out in force. In order to get us in the mood for the big game, we decided to test our knowledge of Super Bowl trivia – with a classic Unruly twist.
Unruly Moves Into New High-Tech London HQ
Woo hoo! Unruly today moved from its Princelet Street home to a brand new HQ in Whitechapel. In a move highlighting the video ad tech company’s rapid expansion over the last 12 months, Unruly has moved into its new building on Whitechapel High Street. The new 25,000 square foot office, situated near the Whitechapel Gallery and opposite Aldgate East Tube Station, includes 10 meeting rooms, a kitchen and dining space, a gym, climbing wall and spaces for relaxation.
Paramount Gives Us A Fright, While Volvo Whisks Us Away: 5 Ads You Should Watch Right Now
Unruly every week scours the web for the latest and greatest in advertising so you can catch up on all the creatives you might have missed over the past 7 days. Our 5 ads this week include an intriguing and interactive spot from Snickers, a heartwarming and thought provoking ad for the Great Ormond Street Hospital, and an equally thoughtful spot from Volvo.
Super Bowl Deep Dive: Mtn Dew And Budweiser’s Big Game Ads
We’re less than two weeks away from the New England Patriots and the Atlanta Falcons going head to head, but the advertising industry is anticipating a different game. In 2016, Unruly’s Science of Sharing: Super Bowl 50 whitepaper showed us that shares fell 17%. However, that doesn’t mean some ads didn’t stand out from the crowd. Mountain Dew’s #Puppymonkeybaby was one of the most polarizing, and Budweiser’s #NotBackingDown was one of the most anticipated – after years of taking home that most shared ad of the Big Game.
The Big Fat Advertising Quiz Of The Year
It’s here! Unruly’s big fat quiz has arrived to test your knowledge of last year’s big social video moments. Do you remember who won the Super Bowl in 2016, or the Olympics? Did you pay attention to the year’s big social video ‘challenges’ – what about the year’s biggest ads?
Movie Marketing: 5 Tips To Help Your Campaign Shine
Meryl is honoured for the 20th time, golden statues are on everyone’s minds, and all the best films are coming out. All that can only mean one thing: it’s officially awards season. Nominees were announced for the 89th Oscar award yesterday, which will be hosted by Jimmy Kimmel on the 26th of February.
Need For Speed: Video Creative Must Catch Up With Consumers
This article was originally published in Campaign Asia The consumer continues to charge ahead, adopting and adapting to new means of communications with new tribal languages and emojis, leaving previous generations (including marketers and agencies!) bewildered and a little afraid. In Asia, local messaging platforms dominate in certain key markets, requiring ad tech, content and strategies that can deliver advertising messages relevant and appropriate for the specific platform of choice.
Unruly Co-Founder Sarah Wood Named In Debrett’s 500 List Of The Most Influential People In Britain
Unruly co-founder and CEO Sarah Wood has been named among the 500 most influential people in Britain today. The annual Debrett’s 500 list, published in the Daily Telegraph, covers 24 categories across British society, including sport, journalism, politics, business, advertising, architecture, food and education.
adidas Breaks The Mould, Sainsbury’s Gets Us Food Dancing: 5 Ads You Should Watch Right Now
January is most certainly upon us. Thankfully, Unruly is here to help you beat back the cold with 5 ads you can bundle up on the sofa and watch. This week’s selection features funny spots from Old Spice and Snickers, and a recognisably stylish spot from Apple showing off its wireless AirPods. Elsewhere on the list is a musical spot from Sainsbury’s that aims to get people dancing with the hashtag #FoodDance. It’s an engaging ad and a new kind of creative for the supermarket.
