Unruly every week scours the web for the latest and greatest in advertising so you can catch up on all the creatives you might have missed over the past 7 days.
Our 5 ads this week include an intriguing and interactive spot from Snickers, a heartwarming and thought provoking ad for the Great Ormond Street Hospital, and an equally thoughtful spot from Volvo.
Elsewhere on the list, Paramount Pictures brings back everybody’s favourite sub-genre of ad – the prankvert. In a clever movie teaser for its latest horror flick Rings, various bystanders also get a real fright while trying to buy new TVs.
Finally, we’ve got the first major Super Bowl ad from Mercedes-Benz. The spot is directed by the Cohen brothers and stars Peter Fonda (Jane Fonda’s brother) in a short but sweet ad set in a classic American dive bar.
5. Snickers – Wrestler
Brands are slowly realising that engaging audiences in an interactive way can create an ad experience that sticks with them for a long time. This innovative ad from Snickers does just that, by adding a layer of gamification to its short spot. It’s simple enough: hit pause to grab the Snickers bar – but is certainly a novel way to interact with viewers.
4. Rings (Paramount Pictures) – TV Store Prank
Prankverts are back! It’s been a while since we’ve seen a brand give members of the public a good scare, but this teaser ad for Rings, the latest instalment in hugely successful The Ring horror franchise, is a great example of how effective the format can be. It’s a simple set-up: a girl hidden behind a screen jumps out on unsuspecting customers, but the reactions are excellent and the ad gets cut-through thanks to the recent lull in this type of ad.
3. Great Ormond Street Hospital – Ordinary World
For children who spend weeks, and sometimes months, in a hospital bed the outside world can seem like a wonderland. That’s the concept for this brilliant ad for Great Ormond Street Hospital, which presents simple activities like going to the park as amazing theme park-like attractions.
2. Mercedes-Benz – Easy Driver (Directed by The Coen Brothers)
The Super Bowl is only a week away and brands have begun rolling out their big game spots. This ad from Mercedes-Benz, which sees Peter Fonda reprise his role as the Easy Rider, was directed by the acclaimed Cohen Brothers and packs in their trademark weirdness into a funny and digestible 60-second package.
1. Volvo – The Get Away Car
Autos brands have been using the idea of escapism to sell cars for a long time, but this latest ad from Volvo goes a step further by encouraging drivers to live in the moment and avoid waiting too long for the perfect moment to get away. The ad uses a voiceover from philosopher Alan Watts in a surprising and effective way to create a uniquely thoughtful spot.