The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
Google Takes Us Home & Amazon Puts On A Show: 5 IoT Ads You Should Watch Right Now
In case you hadn’t heard – we unveiled our exciting new Home project this week. To mark the occasion we thought we’d show you five of our favourite recent ads for the connected home and IOT devices. Kicking off the list is a great ad from Roost, whose wi-fi enabled connected batteries can be slotted into pre-existing smoke alarms to make them ‘smart’.
Dads Are More Emotional Than Moms, According To New Unruly Parents Playbook
New research from Unruly’s Parents Playbook Shows That Dads Overindex Across All Devices, Are More Likely To Buy and Are More Emotional When Watching Video Ads As a number of countries gear up to celebrate mom this weekend, Adland needs to increase its focus on dad.
Viral Review: Nissan Turn Their Latest Ad Into An Indie Darling
Sometimes a well-told story is all you need. At Christmas, we all enjoy seeing big brands deploy the budget of a small nation in order to tell a story about family, acceptance or why it’s rude to ignore to grandparents’ phone calls. These ads certainly make headlines, but it’s not usually possible for brands to produce these ambitious narrative ads year-round.
Kraft Swears like A Mother & Volkswagen Takes A Trip: 5 Ads You Should Watch Right Now
To make sure you stay on top of all the latest Adland trends, Unruly scours the web every Friday for the greatest examples of online video advertising and brings them together into one handy list. This week’s ads couldn’t be more varied – we’ve got parenting tips from Kraft, a tear-jerking epic from Volkswagen, and a profound and unsettling ad from Royal Jordanian.
Unruly CFO Nominated For Women In Finance Awards 2017
Unruly is proud to announce that our CFO Lucy Greggains has been nominated for the CFO of the Year Award at the inaugural Women in Finance Awards. The awards, created by GrowthBusiness.co.uk and What Investment magazine, recognises female leaders within the finance industry. Winners will be announced at an event on June 23.
Entertainment Ads Have Less Emotional Impact Than Average Ad
Summer is just around the corner. And you know what that means… a new crop of blockbusters is upon us. From Wonder Woman to the latest Transformers film, and even Baywatch! Our research has shown that almost a third (31%) of moviegoers who watched a movie trailer said they would purchase a ticket to watch the film, which means getting your promo seen is one of the best ways to drive success at the box office.
5 Things You Need To Know About Ramadan Advertising in SEA
With Ramadan just around the corner, Unruly is here to help. We’ve analysed the top video ads from Ramadan last year, across Indonesia, Malaysia and Singapore to bring you a comprehensive view of Ramadan based video advertising in Southeast Asia. So you can spend less time worrying about what works and what doesn’t, and more time with friends and family this holiday period.
Spotify Reminisces & Heineken Discusses: 5 Ads You Should Watch Right Now
Every week Unruly rounds up the latest and greatest ads for your viewing pleasure, so you can catch up on anything you missed before the weekend. This week’s batch features pop stars, people pretending to be dogs, and real mums.
Unruly Scoops Programmatic & AOP Award Nominations
Unruly has been shortlisted for two awards this week, receiving nominations from both the UK Association of Online Publishers and Marketing Magazine. Our awesome Ops team are finalists for Digital Ad Ops Team Of The Year in the AOP’s Digital Publishing Awards 2017, whilst Unruly as a whole has been nominated for Programmatic Agency of the Year by the Singapore-based Marketing Magazine.
