The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
News You Can Use: Programmatic Ad Spend In Europe Set To Soar In 2018
Happy New Year! We are only a few days into 2018, but already there is a lot going on. But don’t worry, we have you covered – you won’t miss a thing. Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.
The Home Show: How Smart Homes & IOT Are Helping A New Generation Of Carers
The Home Show is a new series from Unruly which looks at how connected devices and emerging tech are changing the way brands speak to consumers. In the series, our futurist, Simon Gosling, chats with innovative businesses and individuals whose products and ideas are disrupting their industries. This week we look at how tech is helping carers. In the UK, 3 million people juggle paid work with caring responsibilities, while one in six people give up work to care for loved ones. So how can IoT tech help?
The Top 10 Most Read Unruly Blog Posts Of 2017
It’s fair to say that 2017 has been a year of serious highs and lows – from political uncertainty around the globe to a brand safety crisis that shook digital advertising to its core. From Donald Trump’s first year in office, continuing sexual misconduct allegations across every industry, and some of the worst hurricanes and storms in recent memory – it’s a year many would like to forget.
The 5 Ads of 2017 You Really Need To Watch (Again)
Every month Unruly scours the corners of the web for the funniest, saddest and weirdest ads around – then we put them on a handy list so you can catch up before the weekend. This month has a twist, however. As it’s the end of the year, we decided to turn things up a notch and give you our favourite ads of the year. This year’s round-up includes a holiday ad from London Heathrow Airport, a terrifically-terrifying Halloween spot from Mars, and even an ad from Super Bowl sweetheart Hyundai.
News You Can Use: IAB US Report Reveals Extent Of Mobile Boom
Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend. Top-secret mixed reality startup Magic Leap made headlines this week by unveiling the first iteration of its groundbreaking headset, Magic Leap One. Over in the Unrulyverse we sat down with software developer Sarah Young to discuss her career so far, and what it’s like working on Unruly’s Product team.
Unruly Developer Sarah Young On Why Collaboration & Curiosity Are The Keys To XP
Unruly is always on the hunt for programmatic superstars and talented software developers to add to our growing team – does that sound like you? If it does, but you’re not too familiar with what we do, fear not! To give you a little insight into the day-to-day goings-on at Unruly, we sat down with one of our software developers, Sarah Young, to talk about how she got into the field, her life before Unruly and just exactly what her work entails.
Agencies, Brands And More Weigh In On Unruly’s 9 Predictions For 2018
Unruly recently looked into its crystal ball and gave 9 predictions for AdLand in 2018. You can read them all here. While doing our annual bit of future-gazing, we reached out to thought leaders from across the ad and tech industries in order to get their opinions on each of our predictions. The insights we got back were too good not to share, so we’ve gathered them up here for your viewing pleasure!
News You Can Use: Marks & Spencer Top Christmas Effectiveness Chart
Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend. This week we dig deep into the latest research from eMarketer, which reveals that UK advertisers have spent more than £3bn programmatically in 2017 – a number which looks set to continue growing rapidly over the next 12 months.
How An Increase In TAG Certifications Will Affect Brand Safety
The ANA estimates advertisers can lose almost $7billion a year to ad fraud – an astounding figure that highlights the desperate need for action to combat fraudsters. As a result, advertisers are demanding more from their partners on this front, asking them to their money where their mouths are. Just last week, advertisers, including Mars, Deutsche Bank and adidas, pulled their ads from YouTube because of obscene comments left under videos that feature children.
