News You Can Use: Programmatic Ad Spend In Europe Set To Soar In 2018
Happy New Year! We are only a few days into 2018, but already there is a lot going on.
But don’t worry, we have you covered – you won’t miss a thing. Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.
In this week’s round-up, we look at how Netflix got London commuters talking about its new series of Black Mirror, why 2018 is going to see programmatic ad spend soar across Europe and what Amazon has planned for its Alexa.
2018 is here – and we could not be more excited. But before we look ahead to the next 12 months, how about a moment of reflection, looking back at what kept Unrulies and the digital video world buzzing in 2017.
Returning to work after the festive holidays can be always feel a little disconcerting. But spare a thought for London commuters, who had even more to deal with on their first days back to work in 2018 when they were confronted with uncomfortable headlines such as ‘Tech startup turning dead loved ones into chatbots’ and ‘Dating app knows when your relationship will end’.
But don’t worry – it’s all part of a devious stunt devised by those mischievous marketing people at Netflix to get people to tune into the new series of Black Mirror.
They splashed the entrances at Old Street Station with the unnerving messages on top of the black and white Black Mirror branding.
CNBC reports that Amazon is in talks with several companies about letting them promote products on their Echo devices, which are powered by the Alexa voice assistant. Consumer companies, including Procter & Gamble and Clorox, are reported to have been contacted by the e-tailer.
Programmatic ad-buying in Europe is set to soar in 2018, according to a new research by Adobe. Almost nine-in-ten (86%) brands and 89% of agencies plan to spend more on this form of advertising this year.
The findings also reveal that 100% of brands are looking to take some (38%) or all (62%) of their programmatic ad-buying in-house by 2022.