News You Can Use: IAB US Report Reveals Extent Of Mobile Boom

Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

Top-secret mixed reality startup Magic Leap made headlines this week by unveiling the first iteration of its groundbreaking headset, Magic Leap One. Over in the Unrulyverse we sat down with software developer Sarah Young to discuss her career so far, and what it’s like working on Unruly’s Product team.

Elsewhere, the IAB’s US arm revealed its digital ad spend revenue for the first half of 2017, and agency OMD discussed their new influencer-validation programme ‘I-Score’.

Enjoy – and we’ll see you in 2018!

5. Magic Leap comes out of the shadows

After three years of top secret tinkering, Google-backed mixed reality startup Magic Leap has lifted the lid on the first version of its headset.

The device uses unique ‘lightfield photonics’ technology to seamlessly place digital objects in physical spaces – or so it promises. The tech won’t actually be available until 2018, when it’s ‘Creator Edition’ will be released to developers technologists and early-adopters.

4. We interviewed Unruly’s own Sarah Young

Unruly is always on the hunt for programmatic superstars and talented software developers to add to our growing team – does that sound like you? If it does, but you’re not too familiar with what we do, fear not!

To give you a little insight into the day-to-day goings-on at Unruly, we sat down with one of our software developers, Sarah Young, to talk about how she got into the field, her life before Unruly and just exactly what her work entails.

3. OMD unveils I-Score for social media influencers

Media agency OMD sat down with Business Insider this week to discuss its new I-Score initiative – which they hope will ‘standardize the Wild West of social media’.

The initiative seems to have come off the back of a year of brand safety issues for creators and influencers across social platforms.

2. 2017 was the year of Ads.txt

IAB-initiated scheme Ads.txt made headlines throughout 2017 by promising to allay fears around transparency in the digital ad supply chain.

But how successful has it been? In this feature, The Drum digs deep into the success stories that rocketed Ads.txt to the top of news feeds across the industry in 2017.

1. IAB US unveils its Digital Ad Revenue Report

The IAB and PWC revealed their annual H1 Digital Advertising Revenue report this week, showing that digital revenue in the United States rose 23% y-o-y to $40.1 billion.

Unsurprisingly, a primary driver of this growth was the continued mobile boom – with mobile revenue accounting for 54% ($21.7bn) of total digital ad revenue in the first half of the year.