The Unruly Blog
Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!
News You Can Use: 48% Of Advertisers Concerned About Fraud
Unruly every week compiles the biggest stories in Adland into a handy round-up so you can catch up on anything you might have missed before the weekend. In this week’s round-up we have some research which highlights a growing concern among advertisers around the quality of video ad inventory and news on how the Times’s Up campaign is hitting Adland.
From Fitness And AI To Breastfeeding: Introducing Unruly Home Show Live
The Home Show explores how smart homes, the internet of things and connected tech of all kinds are changing the way brands interact with consumers.
5 Ads You Should Watch Right Now: Best Ads Of February 2018
For advertisers, February is a month like no other, with brands in the US battling it out to be the stand-out ad at the Super Bowl. But this month’s round-up of the best ads is not just focused around the Big Game. Elsewhere in the list, we’ve got Nike’s hyper-local ‘Nothing Beats A Londoner’ ad and a surprise entry from Lotto New Zealand.
News You Can Use: 1/3 People Don’t Understand How Their Data Is Collected
Each and every week Unruly scours the web looking for the biggest headlines in advertising and marketing, bringing them all together in one handy list so you can stay up to date with what’s happening across the industry. This week we take a look at what’s on the cards for Mobile World Congress, which kicks off in Barcelona next week (February 26-March 1). We also dig into a wide-reaching report from eMarketer looking at the impact of GDPR.
News You Can Use: Mobile Video Consumption Is Exploding Across South-East Asia
Each and every week Unruly hunts for the biggest headlines in advertising and marketing, bringing them all together in this handy list so you can stay up to date.
Viral Review: Turning The ‘Tide’ On Super Bowl Ads
This article originally appeared in Campaign It’s no secret that Super Bowl weekend is an embarrassment of riches for fans of top quality advertising. Even if you can’t tell a Tom Brady from a touchdown, it’s likely you’ll have seen at least one of the big game ads as they filtered across your social feeds in the last few days. With brands putting the best agencies and tens of millions of dollars in ad spend into their 30 seconds of fame, the race for Super Bowl recognition is always hotly contested.
News You Can Use: 78% of Digital Video Viewers Are Watching On Mobile
Every week Unruly scours the web for the latest and greatest headlines, reports and research you need to stay ahead of the game. This week we took a deep dive into the effectiveness of the Super Bowl 2018 ads using our emotional testing tool UnrulyEQ and revealed the real winners and losers of the big game!
Toyota “Good Odds” Tops Unruly’s 2018 Super Bowl Effectiveness Chart
Toyota “Good Odds” is the most effective ad from this year’s Super Bowl, according to new data released from Unruly. The auto company’s Big Game ad tops the Super Bowl 2018 Edition of Unruly’s Ad Effectiveness Chart, which ranks ads based on their EQ scores – a combined metric that scores ads on their likely emotional, social and business impact.
Home Show: Spotify, Harper Collins & Wireless On the Future Of Audio
The Home Show explores how connected tech and the internet of things are changing the way brands interact with consumers. In the series, our futurist, Simon Gosling, chats with innovative businesses and individuals whose products and ideas are disrupting their industries. This month we were lucky enough to sit down with Marco Bertozzi, VP Head of Sales at Spotify, Liam Fisher, Wireless Group National Radio Controller, and Rachel Mallender, Group Audio Director at Harper Collins.
