News You Can Use: Mobile Video Consumption Is Exploding Across South-East Asia
Each and every week Unruly hunts for the biggest headlines in advertising and marketing, bringing them all together in this handy list so you can stay up to date with what’s happening across the industry.
In this week’s round-up we find out why the number of people watching videos on their smartphones in South-East Asia is exploding, how Unilever is taking on the duopoly and also wonder whether Nike has already created the best ad of the year – in February.
Mobile video advertising is booming in South-East Asia, according to new research. InMobi’s State of Mobile Video Advertising report states that brand spend on mobile video ads grew 250% in the region last year, with consumers watching 230% more video ads on their mobile devices than they did the previous 12 months.
Unilever has warned platforms like Google and Facebook that if they do not do enough to police extremist and illegal content they will withdraw their ad budgets.
“We cannot have an environment where our consumers don’t trust what they see online,” said Unilever CMO Keith Weed.
Cor blimey, guv’nor! Bowler hats off to Nike and Wieden + Kennedy London for creating an ad about London that actually looks and feels like, erm, well, London. No shots of double-decker buses driving past Westminster, no references to The Queen, no pearly kings in East End boozers – this is the real London look.
There are some celeb cameos, but the real stars of the show are 258 young Londoners who proudly share their stories in this epic three-minute tribute to life in the capital.
I can think we can all agree that waiting for stuff to come can be really…..really….really……annoying. So it’s no surprise then that a new study from Adobe has found that 80% of people say they stop viewing or switch to another device if a piece of content takes too long to load.
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