The outstream video SSP with a smarter view

UnrulyX is the first supply-side platform that allows premium publishers to unify and report on all outstream video demand in one place. Every impression available in UnrulyX is from our one-on-one publisher relationships and is vetted by Unruly Shield, our awesome suite of brand safety and anti-fraud systems. UnrulyX uses Unruly’s polite, viewability-initiated native In-Feed, In-Article, and Vertical Video formats across desktop and mobile on premium publisher sites, all of which can be viewed on the UnrulyX PartnerPortal. Accessible via all major DSPs and via open marketplace or private marketplaces.

Emotions create values and set preferences. Inspire action. Drive sales. The best ads move people.

Unruly EQ is a content evaluation tool which will help you to maximise the emotional and business impact of your ads.

  • Identify the type and intensity of emotions elicited by your ad to predict its impact
  • Optimise content for emotional impact and improve creative quality before launch
  • Analyse the metrics that matter (brand impact, purchase intent and predicted shareability)
  • Analyse if viewers feel an ad is authentic to the brand

So whether you need support in determining your brand’s emotional voice or ensuring your latest video campaign delivers brand uplift, we’re here to help.

Demand is no longer demanding!

UnrulyX unifies all video demand sources, instantly connecting all potential buyers to your outstream inventory, maximising your fill rates and boosting CPMs.

UnrulyX Unified Demand pulls together:

  • Your own demand from the deals you set up via UnrulyX
  • Unruly’s first party demand including 91% of the AdAge Top 100 Advertisers
  • UnrulyX third party demand from DSPs, exchanges and other SSPs

UnrulyX puts you in control, so in addition to optimising for the highest CPM, you can manage your inventory however you want to. And, as UnrulyX can take demand from any SSP, there’s no longer a need for juggling and testing tags from multiple outstream video partners.




100% In-View Advertising

According to a recent study by Prof. Karen Nelson-Field, 100% pixels consistently in-view outperforms the industry viewability standard (2-seconds & 50% in-view) by twice as much, regardless of time on screen.

That’s one of the reasons we’ve created a pixel perfect video advertising format delivered at scale on mobile and desktop across our premium publisher network.

Whether you’re a programmatic partner or looking for our white glove managed service offering, this format will help you deliver on campaigns with high viewability and attention at their heart.

The global platform for social video advertising

Unruly Activate™ is a programmatic video platform that enables advertisers to get their videos seen, shared and loved across the open web.

Unruly Activate automatically transcodes your video assets into a range of VAST and VPAID compatible video and rich media ad formats for display via both Flash and HTML5, across a leading-edge range of In-ArticleIn-Feed, In-Stream and In-Page placements. The platform works seamlessly across multiple operating systems on the broadest possible range of desktop, mobile and tablet devices, with optimization and reporting across 100+ metrics and Dynamic Creative Optimization for multi-video campaigns.

We protect brands

We are demonstrably passionate about protecting brands. From our dedicated in-house brand safety team to our long-standing partnerships with leading ad verification companies, we continue to set the standard across the ad tech industry. So how exactly do we do it?

  1. Unique brand protection – Unruly has a dedicated in-house specialist team that manually reviews all campaign placements, providing daily quality assurances via Shield reports to brand owners and agencies.
  2. Premium, brand-safe environments – With Unruly private marketplaces and managed service campaigns, brands are assured that their ads are seen only on pre-selected, premium publisher sites.
  3. Independently certified as safe – Unruly was one of the first companies to receive an independent review certifying our compliance with the Trustworthy Accountability Group’s (TAG) ‘Inventory Quality Guidelines’ (IQG) and TAG’s Certified Against Fraud Seal. Unruly is also independently audited and certified by ABC against the JICWEBS Good Practice principles and we work with a wide range of third-party technology vendors to ensure safe placement.




Viewable Outstream

The In-Article format creates new video ad inventory within article pages in premium media environments. It’s a high impact video format that spans the whole width of the content well. It’s available across a number of different formats, including vertical video and full 360 video.

The format is fully integrated with Unruly Activate’s insight engine for real-time optimization and reporting, and Unruly Shield brand safety and anti-fraud systems.


Perfect targeting is now as easy as 1, 2, 3

Unruly allows advertisers to apply proprietary targeting to their video buys in three ways:

  1. Emotional audiences – Reach the audience most likely to emotionally engage with your content. Emotional targeting leads to an average of an 80% uplift in purchase intent.
  2. Light-buyer audiences – Why target customers already buying lots of your product? Reach infrequent buyers to move the needle on sales.
  3. Bespoke audiences – Looking for something bespoke? Target people buying holidays, cars or even homes. You decide. 


Native ads for the open web

Unruly’s market-leading format delivers programmatic native video distribution with a mobile-first approach. With viewability guaranteed, our newsfeed ads for the open web will reach your audience wherever they’re watching and sharing video. Unruly’s In-Feed format offers seamless support for mobile, tablet and desktop devices using HTML5 video playback. The format is fully integrated with Unruly Activate’s programmatic insight engine for real-time optimization and reporting, and with Unruly Shield brand safety and anti-fraud systems.

Our In-Feed format is also available via UnrulyX, the industry’s first programmatic video platform to transact on viewable impressions. The connection of UnrulyX to leading DSPs means that Unruly’s viewable video inventory can now be bought programmatically by all major agency trading desks.

The most shareable pre-roll format on the planet

Unruly’s In-Stream skippable pre-roll format delivers cost-efficient reach at speed and scale. Prominent branding, always-on sharing and programmatic real-time targeting ensure you hit the right audience to maximize viral potential and campaign impact.

The format is fully integrated with Unruly Activate’s programmatic insight engine for real-time optimization and reporting, and Unruly Shield brand safety and anti-fraud systems. 

User-initiated format to engage the open web

Unruly’s interactive in-page player ensures your content looks epic and maximizes viewer engagement.  With over 20 interactive apps, we’ll help you smash your campaign goals, whether that’s video shares, data capture or product sales.

Our In-Page format is click-to-play and is sold on a cost per engagement basis where viewability is 100%. Advertisers can increase sharing, brand advocacy and drive earned media. Viewability and brand uplift guaranteed!

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