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The viewable video SSP, delivering premium video impressions to a global audience via Unruly’s user-friendly formats.

UnrulyX is the first supply-side platform to guarantee the viewability of highly-targeted video impressions bought programmatically. Inventory is sourced through direct publisher relationships and is integrated with Unruly Shield, our market-leading suite of brand safety and anti-fraud systems. All inventory can be viewed on the UnrulyX PartnerPortal and ads are served using Unruly’s user-friendly native In-Feed and immersive In-Article formats. UnrulyX is connected to multiple demand-side platforms and Unruly’s unique viewable video inventory can be bought programmatically by all major agency trading desks. UnrulyX video ads are VAST/VPAID supported, and available via open auction RTB or private marketplaces.

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Predict the shareability of your ad

Unruly ShareRank™ allows advertisers to maximize the social impact of their video content by evaluating, improving and predicting the viral potential of video ads.  The Unruly ShareRank algorithm is trained using nearly 1 million consumer responses to videos and sharing data relating to 3 trillion video views. Unruly ShareRank identifies which parts of the video influence sharing behaviors – and why – so that brands can:

  • Improve the shareability of existing content to drive online conversation & advocacy
  • Plan distribution strategy to maximize sharing and account for earned media
  • Plan content strategy to make future content more shareable with specific markets & target audiences

The global platform for social video advertising

Unruly Activate™ is a programmatic video platform that enables advertisers to get their videos watched, tracked and shared across the open web – at massive scale, with the utmost safety and at the speed of social.

Unruly Activate automatically transcodes your video assets into a range of VAST and VPAID compatible video and rich media ad formats for display via both Flash and HTML5, across a leading-edge range of In-ArticleIn-Feed, In-Stream and In-Page placements. The platform works seamlessly across multiple operating systems on the broadest possible range of desktop, mobile and tablet devices, with optimization and reporting across 100+ metrics and Dynamic Creative Optimization for multi-video campaigns.

Viewable Outstream

The In-Article format creates new video ad inventory within article pages in premium media environments. It’s a high impact video format that spans the whole width of the content well. It’s available across a number of different formats, including vertical video

The format is fully integrated with Unruly Activate’s insight engine for real-time optimization and reporting, and Unruly Shield brand safety and anti-fraud systems.


Programmatic Video Gets Emotional!

Unruly’s newly-launched emotional targeting capability now allows advertisers, for the first time, to apply emotional targeting to their video buys.

Unruly Custom Audiences allows advertisers to connect with the consumers most likely to engage with a specific video. Using Unruly ShareRank™ data, trained on viewer responses to 3 trillion tracked video views, Unruly Custom Audiences targets viewers who demonstrate an intense emotional response to a specific ad, leading to increases in earned media, brand recall, and purchase intent. Our emotional targeting boosts brand favourability by 74% and purchase intent by 80%.

Emotional targeting is available only through Unruly Activate™, Unruly’s programmatic video distribution platform.

Native ads for the open web

Unruly’s market-leading format delivers programmatic native video distribution with a mobile-first approach. With viewability guaranteed, our newsfeed ads for the open web will reach your audience wherever they’re watching and sharing video. Unruly’s In-Feed format offers seamless support for mobile, tablet and desktop devices using HTML5 video playback. The format is fully integrated with Unruly Activate’s programmatic insight engine for real-time optimization and reporting, and with Unruly Shield brand safety and anti-fraud systems. It supports pixel-based tracking from all major 3rd party tracking systems, such as Adtech, Atlas, Doubleclick, Flashtalking, Innovid and MediaMind.

Our In-Feed format is also available via UnrulyX, the industry’s first programmatic video platform to transact on viewable impressions. The connection of UnrulyX to leading DSPs means that Unruly’s viewable video inventory can now be bought programmatically by all major agency trading desks.

The most shareable pre-roll format on the planet

Unruly’s In-Stream skippable pre-roll format delivers cost-efficient reach at speed and scale. Prominent branding, always-on sharing and programmatic real-time targeting ensure you hit the right audience to maximize viral potential and campaign impact.

The format is fully integrated with Unruly Activate’s programmatic insight engine for real-time optimization and reporting, and Unruly Shield brand safety and anti-fraud systems. 

User-initiated format to engage the open web

Unruly’s interactive in-page player ensures your content looks epic and maximizes viewer engagement.  With over 20 interactive apps, we’ll help you smash your campaign goals, whether that’s video shares, data capture or product sales.

Our In-Page format is click-to-play and is sold on a cost per engagement basis where viewability is 100%. Advertisers can increase sharing, brand advocacy and drive earned media. Viewability and brand uplift guaranteed!

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